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Michel Fortin on Copywriting

  • Write about love, dating and relationships…
    Location: Work At Home Write about love, dating and relationships… Looking for freelance writers who can write about love, relationships, dating and conflict in an interesting and engaging way. MUST: Be able to write in a conversational tone. Produ…
    - 14 Sep 15, 5:32pm -
  • Seeking Fitness Writer for Book Project Branded by Established Men's Magazine
    Location: Work At Home Seeking Fitness Writer for Book Project Branded by Established Men’s Magazine A startup publishing company of best-selling non-fiction that is partnering with an established men’s magazine to publish a guide to bodyweight t…
    - 14 Sep 15, 5:17pm -
  • New History Website Seeks Full Time Staff Writer and Freelancers
    Location: Work At Home New History Website Seeks Full Time Staff Writer and Freelancers We are a well-funded, soon-to-launch history website based in NYC. We are hiring a full time Staff Writer with an enthusiasm for history and an understanding of t…
    - 14 Sep 15, 5:13pm -
  • GRE Question Writers Wanted
    Location: Work At Home GRE Question Writers Wanted Publishing company seeks efficient and knowledgeable freelance writers for the GRE. At present, we are hiring writers primarily for the Verbal section, though GRE Mathematics and Quantitative Reasoni…
    - 14 Sep 15, 5:10pm -
  • Looking for Experienced Website Content Writer
    Location: Work At Home Looking for Experienced Website Content Writer Looking for an EXPERIENCED content/copy writer that has experience in writing content on website platforms & mobile apps. Any past experience with any websites that are well known…
    - 14 Sep 15, 5:07pm -
  • Grant Writer
    Location: Work At Home Grant Writer We are currently in search of a Grant Writer for a Social Service Organization in Chicago, IL. This is a part-time, temporary assignment. If you or a friend may be interested in pursuing this opportunity please pro…
    - 14 Sep 15, 5:02pm -
  • Writer, Science & Climate
    Location: Work At Home Writer, Science & Climate We’re looking for boldly creative, passionate, curious, analytical, self-motivated storytellers who move at the speed of the Internet, and wanna make the world a better place to join us as full-time…
    - 14 Sep 15, 4:57pm -
  • Health & Fitness Blogger
    Location: Work At Home Health & Fitness Blogger A Montreal, Canada -based fitness chain whose mission is to make physical fitness affordable, accessible and fun! We are known for our low membership prices and friendly atmosphere. About the position:…
    - 14 Sep 15, 4:45pm -
  • Copywriters & Bloggers – Business Topics
    Location: Work At Home Copywriters & Bloggers – Business Topics Based in Arizona, Enterprises is a unique collection of Internet businesses positioned around a digital agency that offers an extended portfolio of marketing, creative and strategic se…
    - 14 Sep 15, 4:42pm -
  • Billing Healthcare Copywriter (offsite, freelance)
    Location: Work At Home Billing Healthcare Copywriter (offsite, freelance) Our client, a technology and analytics company, is in need of a Copywriter who is familiar with HEALTHCARE BILLING CODES to write an article for them. They need you to advise h…
    - 14 Sep 15, 4:39pm -


  • newBored with Your Blog? These 10 Tips Will Make You Fall in Love Again
    Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early day…
    - 19 hours ago, 26 Jul 17, 6:00am -
  • new3 Important SEO Steps to Take Right Away
    What if we’re thinking about SEO all wrong? You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life? Don’…
    - 2 days ago, 25 Jul 17, 6:00am -
  • How to Turn One Content Idea into a Fascinating Four-Part Series
    Sometimes it’s really helpful to prepare multiple pieces of content in advance. You might be: Launching your website and need to have articles already published on your blog Taking a vacation and need to have your content scheduled before you leave…
    - 3 days ago, 24 Jul 17, 6:00am -
  • Better Content, Better Websites, and a Little Inspiration
    On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut…
    - 7 days ago, 20 Jul 17, 6:00am -
  • 7 Classic Quotes to Inspire Your Writing
    Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on. Except for the days when it’s horrible. Maybe that’s why writers love quotes about wri…
    - 8 days ago, 19 Jul 17, 6:00am -
  • 10 Often Overlooked Website Mistakes that May Harm Your Business
    At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stoo…
    - 9 days ago, 18 Jul 17, 6:00am -
  • Capture and Hold Audience Attention with a Bold Proclamation
    If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, see…
    - 10 days ago, 17 Jul 17, 6:00am -
  • Expand Your Content Marketing Toolkit
    On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or…
    - 14 days ago, 13 Jul 17, 6:00am -
  • Stop Making These 12 Word Choice Errors Once and for All
    Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir. After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in…
    - 15 days ago, 12 Jul 17, 6:00am -
  • 3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard
    Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consi…
    - 16 days ago, 11 Jul 17, 6:00am -

Robert Stover's Copy Ideas

  • How to use video marketing successfully
    Just a quick post – I wanted to show you an example of using video to market products, in this case a book. Specifically, my book (full disclosure). This strategy is moving the book up the kindle rankings and would work for many copywriting and mar…
    - 26 Aug 11, 11:56am -
  • World’s Greatest Advertisement?
    One of greatest ad men, Bruce Barton, claimed this was the world's greatest advertisement. What do you think?The post World’s Greatest Advertisement? appeared first on Copywriting Ideas.
    - 10 Aug 10, 1:59pm -
  • Copywriting Ideas: Free Tool Turbo Charges Your Mind
    Create copywriting ideas quickly with this free idea generation tool. Like having 6000 people helping you think of the Big Idea!The post Copywriting Ideas: Free Tool Turbo Charges Your Mind appeared first on Copywriting Ideas.
    - 5 Aug 10, 12:02pm -
  • Boost response when you add imagination to your copy
    Discover how to make your reader's imagination work for you with this little treasure from almost 100 years ago...The post Boost response when you add imagination to your copy appeared first on Copywriting Ideas.
    - 11 Feb 10, 1:39pm -
  • 2 Minute Copywriting Cure…
    Quickly create effective headlines with high confidence using this proven-to-sell secret... Takes less than two minutes The post 2 Minute Copywriting Cure… appeared first on Copywriting Ideas.
    - 18 Feb 09, 12:20pm -
  • Lead Generation Letter Sample…
    Here's a million dollar lead-generation sample letter for you to download, study and "steal" from...The post Lead Generation Letter Sample… appeared first on Copywriting Ideas.
    - 16 Oct 08, 10:42am -
  • Free Download: Response Multiplier Report
    Here are dozens of inexpensive, easy tips and tricks for multiplying your sales and response rates packed into this 39 page report...The post Free Download: Response Multiplier Report appeared first on Copywriting Ideas.
    - 6 Oct 08, 12:52pm -
  • What Olympics and Phelps teach about copywriting…
    In this copy clinic you’ll learn how the Olympic Effect can harm or help your copy...The post What Olympics and Phelps teach about copywriting… appeared first on Copywriting Ideas.
    - 19 Aug 08, 9:41am -
  • 7 Copywriting Screw Ups…
    Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these…
    - 18 Aug 08, 1:51pm -
  • The Missing Link in Copywriting …

    - 8 Aug 08, 4:39pm -

John Carlton Marketing Rebel

  • Real Wealth’s Best Friend
    Friday, 12:30pm Reno, NV “I’m handy with the love and I’m no fool, I fix broken hearts, I know I really can…” (“Handyman”, Jimmy Jones) Howdy. There’s a lesson here somewhere: I use a certain well-known phone company for my Interwebs…
    - 5 days ago, 21 Jul 17, 2:03pm -
  • Tribute To The Ink-Stained Wretch
    Tuesday, 11:22pm Reno, NV “I’m a long gone daddy in the USA…” (Bruce.) Howdy… For most folks in America, July 4th is about picnics, blowing shit up, and toasting the gutsy nature of our country. Born in defiance and battle, prickly and bell…
    - 23 days ago, 4 Jul 17, 11:17am -
  • Special Gift For New Blog Fans!
    Friday, 2:09pm Cleveland, OH “Momma’s all right, Daddy’s all right, they just seem a little weird...” (Cheap Trick, Surrender) Howdy… I sure hope you were in Cleveland last night, and caught the “Old Dogs Bark” show that Dan Kennedy and…
    - 40 days ago, 16 Jun 17, 4:39pm -
  • Congratulations. Now, Stop Being A Wuss…
    Monday, 1:32pm Reno, NV “But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash”) Howdy… It’s time for another orgy of graduation rites across the land… … and, in honor of it all, I am re-posting my now gl…
    - 66 days ago, 21 May 17, 9:47pm -
  • How To Give This Blog A Good “Test Drive”… in just 3 minutes…
    Tuesday, 9pm Ft. Lauderdale, FL “After 6 hours of school, I’ve had enough for the day…” (Beach Boys, “Dance, Dance, Dance“) Howdy… If this is your first time here, let’s see if we can’t make it completely painless (and even fun). Cu…
    - 73 days ago, 15 May 17, 12:30pm -
  • The Most Awesome Lesson I Learned From Gary Halbert
    Wednesday, 1:50pm Reno, NV “Nothing is impossible for a man who refuses to listen to reason.” (Gary Halbert) Howdy… I learned a lot from Gary Halbert, but the lesson that most affected my life had nothing to do with copywriting. Rather, it was…
    - 5 Apr 17, 2:24pm -
  • Welcome, EOFire fans
    Howdy. If you’re here via the EOFire interview with me that was just published… … welcome. Let me introduce this blog to you, briefly. First: We’ve got a sizzling (and free) “Simple Writing System Express Course” going on right now at www…
    - 15 Mar 17, 2:13pm -
  • You’re Excused.
      Saturday, 3:53pm Reno, NV “Well, excuuuuuuuse me.” (Steve Martin) Howdy. One of the very bright dividing lines separating happy, successful folks from the unhappy wannabe’s… … is the role of excuses in moving through life. Dudes and dude…
    - 12 Mar 17, 2:46pm -
  • How To Weasel Out Of A Deadline (When You Seriously Must)
    Saturday 3:08pm Reno, NV “Do the least damage possible to the client.” (Me.) Howdy. Recently, a good pal (and damn fine copywriter) had a bit of a meltdown… … because Life inserted some truly cruel and unusual shit into his day, and he was in…
    - 27 Feb 17, 1:19pm -
  • Wisdom Roundup #3
    Monday, 2:21pm Reno, NV “Are you ready for a brand new beat?” (Martha & The Vandellas, “Dancin’ In The Street”) Howdy. Just cuz I’m such a nice guy, I like to gather recent Facebook posts I’ve published and lay them all out here on the…
    - 7 Feb 17, 2:22pm -

Ben Settle

  • Episode 10
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:18pm -
  • Episode 9
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 8
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 7
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 1
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:15pm -
  • Episode 6
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:15pm -
  • Episode 5
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:11pm -
  • Episode 4
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:10pm -
  • Episode 3
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:09pm -
  • Episode 2
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:09pm -

YouTube Copywriting Tips HelpViews:33738682 0ratingsTime:03:56More inHowto & Style
- 3 Jun 15, 8:27am -

Bob Bly

  • newRemembrance of music past
    There’s a weird thing about some songs, I have noticed. Let me explain…. Like so many people, I love music. I play 2 ½ instruments: clarinet, sax, a little piano. And I listen to music CDs a good part of the day while I write. One thing I have n…
    - 2 days ago, 25 Jul 17, 12:46pm -
  • Are we becoming a nation of know-nothings?
    Is there a basic degree of knowledge one should possess as an (a) educated, literate human being and (b) to function competently in one’s chosen field? Well, it’s difficult to pinpoint exactly what that level of knowledge is. But yes, I do think…
    - 6 days ago, 21 Jul 17, 6:58am -
  • The worst way to approach a potential client
    Subscriber HG writes: “As a big fan of your work, I must confess your web pages are boring, and I guess they are not converting to sales as they did before, isn’t it? “Please allow me to restore a few of your web pages from the archaeological r…
    - 9 days ago, 18 Jul 17, 6:56am -
  • Should you ever work on spec?
    Subscriber DC writes: “In my many years as a freelance copywriter, occasionally a potential client has asked me to write a free ‘test piece.’ “I’ve always refused but today the marketing director of a huge European logistics company contact…
    - 13 days ago, 14 Jul 17, 6:54am -
  • The rise of the non-book
    I call it “the rise of the non-book.” I’m talking about the increasing number of extremely short Kindle e-books being published and sold on Amazon. My FB friend TJ describes Kindle as a place “where anyone can string 10,000 words together, ma…
    - 20 days ago, 7 Jul 17, 11:34am -
  • On color and readability in graphic design
    Subscriber JA writes: “Bob, have you noticed how many websites use gray typeface on a white background? “It’s difficult to read. “How about taking a minute to address the importance of color schemes?” Entire books have been written about co…
    - 23 days ago, 4 Jul 17, 11:33am -
  • How I made $907 in 90 minutes eating Korean food
    One Friday night last month, after checking, answering, and then deleting or filing in Outlook all my emails, we left the house at 6pm to get a quick dinner. When we returned at 7:30pm, I checked my email again. In the 90 minutes we were out, I had g…
    - 27 days ago, 30 Jun 17, 9:06am -
  • Transparency wins in email marketing
    A few weeks ago, I sent out an email to my list with this subject line: “My doctor said: ‘Bob, you might have blood cancer.'” My blood test results prompted my family doctor to send me to a hematologist. Turned out, I dodged a health bullet: no…
    - 30 days ago, 27 Jun 17, 9:05am -
  • Beware the boob tube
    We were invited to a backyard barbecue a few weeks ago by our friend AE and her husband JE. Whenever we get together, JE starts recommending to me TV shows he has become hooked on and finds interesting — and thinks I will also like. I always explai…
    - 34 days ago, 23 Jun 17, 10:38am -
  • Avoid writing boring copy or being a bored copywriter
    “There are a lot of sins in life,” Senator Lindsey Graham was quoted as saying in New York magazine (3/5/17, p. 24). “But the one that’s intolerable is being bored. I hate boring.” The problem with saying that something is “boring,” how…
    - 37 days ago, 20 Jun 17, 10:44am -

Daniel Levis Presents

  • The Ultimate Lead Generation Magnet in 5 Easy Steps
      You can never have enough leads in business. But it’s not just about quantity, it’s also about quality. Here’s one of the best ways to generate pre-qualified, pre-sold leads for virtually any product or service you can imagine. Pay close att…
    - 16 days ago, 11 Jul 17, 11:40am -
  • Are Webinars Dead?
    Webinars have been one of THE biggest cash cows for internet marketers. Dollar for dollar, there’s been nothing like them for selling mid to high-ticket products and services. They’re inexpensive, attractive to prospects, incredibly persuasive, e…
    - 30 days ago, 27 Jun 17, 6:05am -
  • [True Story] No List? Weird Passion? Crippling Doubts? No Problem!
    Once upon a time, there was a nobody-marketer from Boulder Colorado with no product, no list, no marketing experience, no confidence, and very little money. He just had a weird passion. His name was James Fry and by the light of day, he hated his job…
    - 19 Jun 15, 5:20am -
  • Open Click Buy
    In this episode of the Mid-Month Marketing Magic Hour, I spoke to Jon Benson about the current state of email marketing and where he sees it heading in the next 3-5 years. We also discussed his recently released book, “Open Click Buy” which I enc…
    - 9 Apr 15, 9:25am -
  • A Paradigm Shift in Product Creation with Special Guest, Danny Iny
    There has been a lot written about Product Creation over the years… and with so much conflicting information on the web, it’s hard to decipher who knows what’s up and who is blowing hot air. Well the proof is in the pudding… Mid Month Marketi…
    - 27 Jan 15, 7:04pm -
  • Death by Deworsification with Special Guest, Perry Marshall
    If you are ready to take charge of your time and get the most out of it, you are definitely in the right place! Mid-Month Marketing Magic Hour Special Guest: Perry Marshall goes into great detail about how to quickly make 80/20 part of your daily ski…
    - 25 Nov 14, 10:41am -
  • Beyond the Tactical Approach… with 6-Figure Marketing Funnel Master, Todd Brown
    For marketers in the know, Todd Brown needs no introduction… for those new to the sport of marketing, Todd is the foremost authority on funnel creation and building out multi-million dollar funnels. He was a faculty member on Jeff Walker’s origin…
    - 9 Oct 14, 8:39am -
  • The Marketing Event of the Century
    My special guest today for Mid-Month Marketing Magic Hour is Brian Kurtz. He’s a dear friend and organizer of Titans of Direct Response… a once-in-a-lifetime chance to rub elbows with Gary Bencivenga and other industry insiders (true giants of di…
    - 22 Jul 14, 5:27am -

The Copywriting Maven

  • MavenTweets Weekly Updates for 2010-11-21
    MavenTweets Weekly Updates for 2010-11-14 # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies.… #
    - 21 Nov 10, 8:00am -
  • MavenTweets for 2010-11-15
    MavenTweets Weekly Updates for 2010-11-14 # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies.… #
    - 15 Nov 10, 8:00am -
  • MavenTweets Weekly Updates for 2010-11-14
    Cutey Pie Death Match – Babies vs Puppies. # RockMelt Unveils Web Browser for Facebook Era – # Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook via @mashsocialmed…
    - 14 Nov 10, 8:00am -
  • MavenTweets for 2010-11-09
    Cutey Pie Death Match – Babies vs Puppies. # RockMelt Unveils Web Browser for Facebook Era – #
    - 9 Nov 10, 8:00am -
  • MavenTweets for 2010-11-08
    Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook via @mashsocialmedia @mashable # More on "Copyright? We don't need no stinkin' copyright." Cooks Source: What should Judith Griggs have done? –…
    - 8 Nov 10, 8:00am -
  • Links for 2006-07-29 []
    Children's Book Review: The Family Book by Todd Parr
    - 30 Jul 06, 12:00am -
  • Links for 2006-06-04 []
    What Does 'Write Naturally' Mean for SEO? : SEO Book.comCopywriters - take note of this info. Good tools mentioned, too
    - 5 Jun 06, 12:00am -
  • Links for 2006-06-02 []
    The Copywriting MavenDirect response marketing & SEO copywriting tips, tools, techniques, and resources
    - 3 Jun 06, 12:00am -

Clayton Makepeace Total Package

  • He DOES exist! He DOES exist!
    As if to debunk rumors that Clayton Makepeace is a mythological creature – a possible cousin of Big Foot — the big guy has agreed to speak at AWAI’s 2012 Boot Camp, October 24-28! First, he’ll reveal the techniques he … Continue reading →
    - 21 Sep 12, 8:55am -
  • We’re still here…
    Thanks everyone for all the wonderful comments. They are greatly appreciated. But, don’t worry…we’re still here! Please feel free to let us know if you have any questions. You can do so by posting right here on the blog…or…email me … Cont…
    - 8 Mar 11, 6:37am -
  • Time for a Change
    By Clayton Makepeace Publisher & Editor, THE TOTAL PACKAGE Dear Business Builder, Seems like only yesterday I was writing the very first post on this blog. Actually, it was the end of June in 2005; five years and seven … Continue reading →
    - 1 Feb 11, 5:00am -
  • Before you take the copywriting world by storm, there’s something you should know …
    Dear Business-Builder, Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had. So whatever you do, do NOT be discouraged. If you need encouragement, just … Continue reading →
    - 30 Jan 11, 11:00pm -
  • Do You Believe?
    “The Triumph of Hope Over Experience” Dear Business-Builder, Without it, there would be no second marriages … no cheering crowds behind Hillary, Obama or John on the six o’clock news … and of … Continue reading →
    - 24 Jan 11, 2:07am -
  • Web Bums, Beggars and Deadbeats
    A rant. Dear Business-Builder, I’ve been Googling myself again … Just to see what kind of scuttlebutt we’re getting on the web these days. That always cheers me up. And, I found … Continue reading →
    - 17 Jan 11, 7:37am -
  • The Hangover Prayer
    Dear Business-Builder, Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: January … Continue reading →
    - 10 Jan 11, 1:00am -
  • Cheers
    Here’s your SECOND holiday gift … to start your New Year off with a bang! Dear Business Builder, The New Year is officially here, and Clayton is getting back in the proverbial saddle after a … Continue reading →
    - 3 Jan 11, 4:29am -
  • Ho, Ho, HO!
    I have a special holiday gift for you … and you’re gonna LOVE it! Dear Business Builder, It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with … Continue reading →
    - 27 Dec 10, 4:35am -
  • What’s Working Best NOW
    Random Musings and Brain Droppings On the Current State of Direct Response Marketing Dear Business Builder, Rather than attempt to focus on one topic, let’s try a little stream of consciousness stuff today – … Continue reading →
    - 20 Dec 10, 4:37am -

Info Marketing Blog

  • The crimes they commit against their ads
    Advertisers sabotage themselves in countless ways. But of all the ways to go wrong, this one is the CAPITAL crime of direct response advertising. And, while it’s a crime of omission, it murders sales (and growth) like no other. What is it? It’s t…
    - 20 days ago, 6 Jul 17, 3:24pm -
  • Strange Ads That Sell
    Have you ever noticed an ad in a newspaper or magazine and thought to yourself: “Who’d be crazy enough to pay for such an insertion?” Then you see the same ad again and raise your eyebrows. By the tenth time you come across the ad, you may not…
    - 52 days ago, 5 Jun 17, 10:23am -
  • The “With-Without” Formula
    A client I hadn’t heard from in a while contacted me at the end of last year. He had a print ad pulling a very respectable three times ad cost and wondered if he could get it even higher. His objective went beyond merely trying to bump response sin…
    - 82 days ago, 5 May 17, 3:27pm -
  • A Tale Of Two Copywriters
    One late summer evening, two copywriters sat down at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at sel…
    - 7 Feb 17, 11:51pm -
  • Before banks were synonymous with vampire squids
    Here’s a lead generation ad, or a want ad if you will, from Merrill Lynch during their halcyon days in the early 1970s. Before the era of the vampire squids and the CEOs who detonated century old companies with toxic derivatives, Merrill was a gent…
    - 16 Apr 16, 3:19pm -
  • Sarah and the Webatronics Tele Scam
    Seth Godin sold a fair number of books with the title, All Marketers Are Liars. And these days, that’s just scratching the surface. It seems no matter which way you turn, there’s no shortage of nefarious types willing to prey on good-natured —…
    - 1 Apr 16, 12:27pm -
  • Ads That Command: The Outrageous Challenge
    Through the lens of 2016, this ad’s copy might not be up to snuff. But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades. Allen had countless competitors in the “nothing down” real estate market…
    - 15 Mar 16, 11:14am -
  • Interview With Former Ogilvy & Mather CEO, Ken Roman
    In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2016.) What…
    - 11 Mar 16, 5:14am -
  • Math Wizard Reveals Amazing Secrets Of Calculating Skills
    “Math Wizard Reveals Amazing Secrets Of Calculating Skills Students  shed  calculators  and  pencils  with  Math  Magic.” The “Math Magic” course was successful in print for many years and, like the “Total Transformation” campaign,…
    - 31 Oct 15, 11:01am -
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
    If you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the ea…
    - 16 Aug 15, 10:12am -

Ryan Healy

Copywriting Tutorials from Daily Motion

[PDF] Broadcast/Cable Copywriting Peter B. Orlik For Kindle
Epub Broadcast/Cable Copywriting Peter B. Orlik BookDOWNLOAD NOW : Author: vidrumirduTags: Download BroadcastCable Copywriting Peter B. Orlik For Ipad Posted: 26 July 2017
- 23 hours ago, 26 Jul 17, 2:18am -
Audiobook Broadcast/Cable Copywriting (6th Edition) Peter B. Orlik Trial Ebook
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- 24 hours ago, 26 Jul 17, 1:55am -
Download [PDF] Broadcast/Broadband Copywriting (8th Edition) Peter B. Orlik For Ipad
PDF Broadcast/Broadband Copywriting (8th Edition) Peter B. Orlik Full BookDOWNLOAD NOW : Author: moknufilteTags: BroadcastBroadband Copywriting 8th Posted: 26 July 2017
- 24 hours ago, 26 Jul 17, 1:35am -
[Download] Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
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- 3 days ago, 24 Jul 17, 1:42am -
Ebook Online Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
Read PDF Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert Linc Bartlett Entire booksVisit Here : yipemaTags: Copywriting: Everything You Posted: 21 July 2017
- 6 days ago, 21 Jul 17, 9:37am -
The Lord Gives Your Marketing and Writing Strength To Bring In Cash
Visit for more infoAuthor: gentletiger71Tags: borrow credibility email copywriting direct response tactics david rosa televangelist donate Posted: 21 July 2017
- 6 days ago, 20 Jul 17, 5:02pm -
Download [PDF] The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful
FAVORITE BOOK The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters READ PDF BOOKS ONLINE DOWNLOAD NOW buce12Tags: The Adwee…
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EPUB Breakthrough Copywriting: How to Generate Quick Cash with the Written Word - David Garfinkel
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- 7 days ago, 20 Jul 17, 11:24am -
Discover My Personal System for Getting Copywriting Clients. How to Get Your First Real Copywriting Client in... "14 Days Or Less!" Discover My Personal System for Getting Copywriting Clients. Includes Both Online & Off-Line Marketing Strategies. I quit…
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How To Get Your First Copywriting Client In 14 Days Or Less Review jakoltasTags: Posted: 20 July 2017
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Copywriting: Why A Hieneken Might Be the Most Important Part of A Copywriter's Toolkit
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- 7 days ago, 19 Jul 17, 7:10pm -
Audiobook Breakthrough Copywriting: How to Generate Quick Cash with the Written Word David
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David Garfinkel

  • Kevin Rogers Grills Me To A Crisp
    It was a great interview... and Kevin left no stone unturned. Listen to it here:
    - 3 Oct 16, 9:00pm -
  • Why Do 3 Out Of 4 Venture-Capital-Funded Startups Fail?
    I don’t know. I’m not an expert on business failure. But I do know that the success rate would be a lot higher if more startups generated more revenue sooner, and more profits. The 3/4 failure rate, by the way,...
    - 26 Jun 16, 7:45pm -
  • Qualities of Successful People
    Many of my friends are aghast that I don't fritter my time away on social media (like they do). Hey — everyone has their addictions. I get it. Anyway, one not-quite-social media site I find fascinating is Quora. Lots of...
    - 3 Apr 16, 9:20am -
  • How Businesses Grow Fast... And Keep On Growing (And Growing, and Growing)
    -View from the top, most recent Platinum Mastermind, San Francisco- Just about 100 years ago, a group of entrepreneurs got together regularly and would brainstorm ways to grow their businesses. Their companies–like General Electric, AT&T, Ford Moto…
    - 3 Apr 16, 9:19am -
  • For The Love Of Sushi
    Yes, sushi is one of the world's greatest foods to eat. If you like it. Which I do. But what in the world does sushi have to do with copywriting... or, with anything on this blog? As far as I...
    - 10 May 15, 9:49pm -
  • The Odds Are Good That You Want To Write A Book…
    As a writer myself, one thing I've learned from thousands of conversations is that nearly everybody wants to write a book. Nearly everybody? Three short (true) scenarios: •Once my trainer at the gym finds out what I do for a...
    - 10 Apr 15, 9:50am -
  • Need Help?
    For the longest time, my products and services have been thriving as a "word-of-mouth" business. But I have recently put up a couple of new one-page Web sites to explain products and services. If you're looking for coaching, mentoring, copy...
    - 4 Jul 14, 8:20pm -
  • How to Get Your Business in High Gear
    If you know your business could be doing a lot better and you're not sure what the next steps are, my buddy John Carlton has the answers for you in his new book The Entrepreneur's Guide to Getting Your Shit...
    - 27 Mar 13, 11:02pm -
  • THIS is why you should go to marketing seminars and conferences
    My old friend Chris Haddad (haven't seen him since I can't remember when)... my new friend Bond Halbert (haven't seen him since last May)... and me. I will admit I didn't have the presense of mind to put the mug...
    - 22 Jan 13, 7:23pm -
  • Copywriters and Creating New Proudcts
    Why do copywriters often have better ideas than the marketers and inventors who hire them? We will explore that on a Webinar called "Use Your Copy Skills To Create Profitable Info-Products -- The Easy Way" Wednedsday, January 9, 2012 8...
    - 8 Jan 13, 4:59pm -

InkThinker Blog

Eric Graham

  • How to Double Your Sales Volume (By improving only by 2.5%…)
    I was recently talking with a friend of mine on Facebook, and helping her figure out how to double her sales in 2013, and I thought I’d share the advice I gave her… (Jut in case YOU want to double yours sales this year too!) Here is what I told…
    - 1 Jan 13, 11:37am -
  • Book Recomendation: Change-Friendly Leadership by Dr. Rodger Dean Duncan
    I rarely recommend products or books on my blog, but after reading it I couldn’t let it go without letting you know about it! As you’ve probably guessed by the title of my post, the name of the book is: “Change-Friendly Leadership” by Dr. Rod…
    - 18 Sep 12, 2:20pm -
  • Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)
    Because I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates. For a while I was reluctant to share some of my l…
    - 5 Jun 12, 3:21pm -
  • Here is The First and Most Important Step in Good Search Engine Optimization (SEO)
    Why am I talking about SEO on a “Conversion Blog’? What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income. I spend 90% of my time actuall…
    - 4 Jan 11, 4:52am -
  • Are You a Part of The One Act Revolution?
    A friend of mine recently posted a powerful, inspiring video. (Nothing for sale… Just good ‘ol inspiration!) But before you watch it… I want to share a powerful, true story. I hope it inspires you, brightens the remainder of your day, then illu…
    - 28 Dec 10, 11:37am -
  • Learn from me WITHOUT buying?
    IMPORTANT FREE CONVERSION BOOSTING TIPS CONTAINED! (READ EVERY WORD!) Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list. Here is the video I…
    - 1 Jul 10, 9:21am -
  • Check Out What Twitter Is Split Testing on THEIR Site…
    Twitter TestingAnyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”. Continuous testing is the key factor that differentiates wildly successful online businesse…
    - 12 Jun 10, 10:37am -
  • Increase Website Conversion Rates With These 29 Posts
    With over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content. So to help you increase your online conversion rates q…
    - 10 Jun 10, 1:37pm -
  • My #1 Conversion Boosting Secret Revealed… (Free!)
    I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates. (I’m talking double digit, 10%+ conversion rates!) And no, the “secret” is not: - Great Headlines - Good Copywriting - Having a Gr…
    - 11 Mar 10, 1:25pm -
  • Touching Video For Pilots or Patriots: Remember The Heroes!
    Okay… I know this has nothing to do with marketing. But hey… It’s my blog! My dad shared this video with me and we both teared up a bit when we watched it together in my office. Even if you are not a pilot, this video is still cool to watch. P…
    - 13 Jan 10, 9:36am -

Copywriter Underground

  • MacFail
    I was a Mac partisan until the early 90s, when I got tired of overpaying for average hardware and an OS that crashed 3x-4x a day. After Jobs returned, things got better, but by then I was happy with WordPerfect and thought Windows was good enough, es…
    - 6 Jan 17, 12:12am -
  • The Rise of Narrative Fatigue (or, Humanity Scales Poorly)
    Screenwriter Paul Schrader talks about Hollywood’s decline into cultural irrelevance (“I don’t even know if films are culturally relevant at all anymore“). Maybe. It’s hard to learn a lot from superhero reboots. But Schrader also touches…
    - 29 Dec 16, 10:17am -
  • The Artist Who is Way More Committed Than You
    Winter isn’t particularly hard on writers, but to urban sketchers — artists who sketch and paint the urban environment — winter is hard. Hell, I can’t write if my chair is squeaking, but because urban sketchers are not a bunch of effete keypu…
    - 28 Dec 16, 9:56pm -
  • Merry Christmas to Writers Everywhere (here’s a stocking stuffer)
      Let’s hope for a better year for writers in 2017. To start the ball rolling, here’s a little stocking stuffer for those holding a strong dislike of proprietary file formats (and MS Word); the free, open-source LibreOffice office suite is addin…
    - 24 Dec 16, 12:31pm -
  • Used Up Stuff
    I’m not thrilled about creating garbage. But I do get misty-eyed about trash of a certain kind. Art garbage. Or call it process trash. I see an empty ink bottle, a stained palette, a filled notebook or an empty tube of paint, I know something good…
    - 14 Dec 16, 1:28pm -
  • The New Marketing Pinheads
    Marketers — at least those concerned for their clients — should already be reading the Ad Contrarian blog. He’s a crank of the first order. Probably a necessary thing when your target is faddish, hype-driven “new” marketing. Here’s his…
    - 9 Dec 16, 6:25am -
  • The Celebrity Interview You Should Probably Read (from someone who dislikes celebrity interviews)
    Read this killer interview of Tina Fey by David Letterman. The interview’s layered with zippy dialog among equals, leading to a recommendation to read it from someone who doesn’t much care for celebrity interviews (or celebrity culture). Fey even…
    - 8 Dec 16, 10:10am -
  • “I’m a Mac, I’m a PC, and I Need a Vacation”
    Working for Steve Jobs could be (ahem) difficult. But I didn’t know the whole story behind Apple’s brilliant “I’m a Mac/I’m a PC” campaign — a nine-month slog for Apple agency Chiat/Day jammed with weekly presentations, frequent all-nig…
    - 6 Dec 16, 11:42pm -
  • Creative Output
    The writers with kids will understand. Mrs. Underground and the two tax deductions loaded the car and headed south to San Francisco. Leaving m alone. For several days. Everyone with more ideas than time knows the fantasy. I was about to live it. My c…
    - 2 Dec 16, 4:54pm -
  • Another Reason Advertising Kinda Blows Right Now
    If you have no past, you probably don’t have much of a future. In 2012 I wrote a (surprisingly) heavily trafficked blatant fanboy post about Underground Copywriting Hero Tom McElligott. A couple others have joined the party. And we’re all asking…
    - 28 Nov 16, 9:49am -

Matt Ambrose

  • 7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
    It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print isThe post 7 Tact…
    - 20 days ago, 7 Jul 17, 1:26am -
  • Will I See You at Drayton Bird’s Last Hurrah?
    “Drayton Bird knows more about Direct Marketing than anyone in the world … His talks are highly instructive and hilariously funny” – David Ogilvy Drayton Bird is an original Mad Man. In a career spanning nearly six decades, Drayton Bird has…
    - 31 days ago, 26 Jun 17, 3:36am -
  • Why I Don’t Charge Per Hour
    If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. ItThe post Why…
    - 36 days ago, 21 Jun 17, 1:41am -
  • Schwarzenegger on Marketing
    Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.The post…
    - 41 days ago, 16 Jun 17, 1:47am -
  • What Separates Amateurs from the Pros
    Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent salesThe post…
    - 43 days ago, 14 Jun 17, 10:35am -
  • Dealing with Failure
    We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate isThe post Dealing with Failure appeared first…
    - 49 days ago, 8 Jun 17, 2:20am -
  • 3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs
    You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what actionThe post 3 Secrets to Writi…
    - 62 days ago, 25 May 17, 9:42pm -
  • 2 Easy Ways to Make Leads More Profitable (without Spending an Extra Cent on Traffic)
    Advertising is getting darned expensive. If the rumours are true, heavyweights like Clickfunnels and Digital Marketer now spend $10 just on getting a LEAD. That’s right, a LEAD, not a sale. With millions of marketers ploughing their ad budget into…
    - 71 days ago, 16 May 17, 10:58pm -
  • Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting
    Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combin…
    - 16 Mar 17, 2:28am -
  • 8 Ways to Spice Up Stories About Your Product
    “Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason,The post 8 Ways to Spice Up…
    - 9 Mar 17, 2:52am -

Ray Edwards

American Copywriter

  • AC #70 is super. And it's here!
    The They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some of it didn't, and nearly all of it fell well below...
    - 6 Feb 12, 10:43am -
  • Obviously, we are broken. But renovations are underway.
    Hey gang: Sorry we've been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even...
    - 7 Dec 11, 6:50am -
  • Sharpie + creative + styrofoam = awesome.
    Oh, Sharpie, you are so delicious.
    - 10 Aug 11, 11:57am -
  • Well, at least we aren't the only ones.
    A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to "do an AMA." AMA, as you may or may not know, is short for "Ask Me Anything," and is a type of Reddit thread where...
    - 18 Jul 11, 11:04am -
  • AC #69 Now Available.
    The Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no...
    - 7 Jul 11, 7:44am -
  • First Ever Barbie Ad -- A simpler time to be sure.
    I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.
    - 23 Jun 11, 10:29am -
  • Dirt Devil: Exorcised.
    Great spot. Great homage. Great production. And gee whiz, did I get a -- wait for it -- product benefit in there? I think I did. Thanks to Mumaw for pointing it out.
    - 1 Jun 11, 6:56am -
  • Shots have been fired
    Somebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
    - 20 May 11, 9:38am -
  • Your parental guilt trip of the day.
    Oh, how many times have I given my own children "the finger." Thanks for the find Sir Ernie.
    - 12 May 11, 9:50am -


  • Best Adwords PPC Conversion Trick EVER!
    Did you know there is a secret EASY way to optimize conversion within your PPC campaigns?  It’s a little trick called “Create Rule For Campaigns” and it should be your best friend.  Here is a quick case study of how improv…
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  • Getting Started with Social Media: Use Google+ Wisely
    Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect wit…
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  • Getting Started With Social Media: Twitter Tips for Success
    The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to mak…
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  • Not To Miss: Which Test Won Live Event!
    Which Test Won is holding a live event! From May 8-10th in Austin, Texas you will have the opportunity to meet and learn from some of the premiere names in testing.Day One:Approximately 20 Conversion experts will share real life Case studies and th…
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  • 4 Tips to Consumerize Your B2B Marketing
    4 Tips to Consumerize Your B2B MarketingEveryone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer t…
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  • Getting Started with Social Media: Implementation Guide for Facebook
    Basic Rules for Your Facebook CampaignThere are more ways to make money with your social media campaign every day…but there are also more ways to spend time and money.  Investing time in social media does not have to be a gamble.  Make sure you…
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  • A Holiday Lesson From My Family: Information Sells
    The Importance Of High Quality Content On Your SiteI have been spending more time with my family as of late and I had forgotten the well of ethnographic experience they have to offer as a culture all their own.  One of the things I observed over th…
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  • Search Engine Real Estate: The costs behind having a site on Google 5th Avenue
    How Much Does It Really Cost To Build a Website?It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you…
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  • Your New Online Business Model: Monthly Delivery and Auto Renewal
    The Auto-Renewal Business ModelIt’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!Look at your products or service and try to realize if it is a gift that can keep on giving. …
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  • Persuasive Copy: Use Active Verbs To Engage your Prospects
    Persuasive Copy Writing Is Still ImportantFor the past month, we here at FutureNow have been trying to arm you with some basic design knowledge so you could start thinking about how you you want your prospects to perceive your site, image and brand.…
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