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Michel Fortin on Copywriting

  • Write about love, dating and relationships…
    Location: Work At Home Write about love, dating and relationships… Looking for freelance writers who can write about love, relationships, dating and conflict in an interesting and engaging way. MUST: Be able to write in a conversational tone. Produ…
    - 14 Sep 15, 5:32pm -
  • Seeking Fitness Writer for Book Project Branded by Established Men's Magazine
    Location: Work At Home Seeking Fitness Writer for Book Project Branded by Established Men’s Magazine A startup publishing company of best-selling non-fiction that is partnering with an established men’s magazine to publish a guide to bodyweight t…
    - 14 Sep 15, 5:17pm -
  • New History Website Seeks Full Time Staff Writer and Freelancers
    Location: Work At Home New History Website Seeks Full Time Staff Writer and Freelancers We are a well-funded, soon-to-launch history website based in NYC. We are hiring a full time Staff Writer with an enthusiasm for history and an understanding of t…
    - 14 Sep 15, 5:13pm -
  • GRE Question Writers Wanted
    Location: Work At Home GRE Question Writers Wanted Publishing company seeks efficient and knowledgeable freelance writers for the GRE. At present, we are hiring writers primarily for the Verbal section, though GRE Mathematics and Quantitative Reasoni…
    - 14 Sep 15, 5:10pm -
  • Looking for Experienced Website Content Writer
    Location: Work At Home Looking for Experienced Website Content Writer Looking for an EXPERIENCED content/copy writer that has experience in writing content on website platforms & mobile apps. Any past experience with any websites that are well known…
    - 14 Sep 15, 5:07pm -
  • Grant Writer
    Location: Work At Home Grant Writer We are currently in search of a Grant Writer for a Social Service Organization in Chicago, IL. This is a part-time, temporary assignment. If you or a friend may be interested in pursuing this opportunity please pro…
    - 14 Sep 15, 5:02pm -
  • Writer, Science & Climate
    Location: Work At Home Writer, Science & Climate We’re looking for boldly creative, passionate, curious, analytical, self-motivated storytellers who move at the speed of the Internet, and wanna make the world a better place to join us as full-time…
    - 14 Sep 15, 4:57pm -
  • Health & Fitness Blogger
    Location: Work At Home Health & Fitness Blogger A Montreal, Canada -based fitness chain whose mission is to make physical fitness affordable, accessible and fun! We are known for our low membership prices and friendly atmosphere. About the position:…
    - 14 Sep 15, 4:45pm -
  • Copywriters & Bloggers – Business Topics
    Location: Work At Home Copywriters & Bloggers – Business Topics Based in Arizona, Enterprises is a unique collection of Internet businesses positioned around a digital agency that offers an extended portfolio of marketing, creative and strategic se…
    - 14 Sep 15, 4:42pm -
  • Billing Healthcare Copywriter (offsite, freelance)
    Location: Work At Home Billing Healthcare Copywriter (offsite, freelance) Our client, a technology and analytics company, is in need of a Copywriter who is familiar with HEALTHCARE BILLING CODES to write an article for them. They need you to advise h…
    - 14 Sep 15, 4:39pm -

Copyblogger

  • newJoin Us for a Live Workshop on Modern Email Marketing
    The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not pa…
    - 14 hours ago, 19 Apr 18, 6:00am -
  • newHaving Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
    So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast fo…
    - 2 days ago, 18 Apr 18, 6:00am -
  • How to Turn Leads into Clients with Modern Email Marketing
    When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best c…
    - 3 days ago, 17 Apr 18, 6:00am -
  • 7 Ways to Make Your Writing Personal (but Not Self-Indulgent)
    I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’…
    - 4 days ago, 16 Apr 18, 6:00am -
  • 3 Content Marketing Myths and Their Reality-Based Solutions
    We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three…
    - 8 days ago, 12 Apr 18, 6:00am -
  • Why Great Content Alone Isn’t Enough to Build an Audience
    A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the f…
    - 9 days ago, 11 Apr 18, 6:00am -
  • How to Stop Wishing You Had More Time to Write
    “If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only…
    - 10 days ago, 10 Apr 18, 6:00am -
  • One Factor that Caused the Current Content Marketing Climate (and How to Fix It)
    Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “…
    - 11 days ago, 9 Apr 18, 6:00am -
  • A Dose of Radical Common Sense

    - 15 days ago, 5 Apr 18, 6:00am -
  • Updated: A Breakthrough Resource for Your Content Creation
    Way back in 2014, I wrote about a breakthrough resource for your content creation. Here’s what I had to say: “Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content,…
    - 16 days ago, 4 Apr 18, 6:00am -

Robert Stover's Copy Ideas

  • The First Law Of Success
    How To Create Breakthrough Results In Your Business And Life By Harnessing The Power Of Your Hidden Success Multipliers If you are trying to create breakthrough success by working harder and harder — for more and more hours, or by trying to achieve…
    - 19 Jul 17, 10:12am -
  • How I Create Million Dollar Breakthroughs
    Breakthrough-Success-Formula from Robert Stover on Vimeo. Here’s the 6 step “Breakthrough Formula” I use to help entrepreneurs create million dollar ideas.The post How I Create Million Dollar Breakthroughs appeared first on Robert Stover.
    - 18 Jul 17, 4:35pm -
  • Discover How this Secret Law Of Influence Can Double Your Results — Fast
    Double the “YESES” you get to your Lead-gen, Ads, Sales letters and Videos, and Webinars with this ethical, effective and simple influence strategy If you want to grow your results, this may be one of the most simple and effective tactics you lea…
    - 28 Sep 16, 9:58am -
  • Protected: PRIVATE
    There is no excerpt because this is a protected post.The post Protected: PRIVATE appeared first on Robert Stover.
    - 3 May 16, 9:37am -
  • Secret Law of Influence #1: The Law of Receptivity
    Increase your influence, melt resistance and create trust in just 10 seconds with this secret of “Natural Influence” Before there is influence — there must be receptivity. Before a farmer plants a field, he first tills the ground and prepares i…
    - 14 Dec 15, 2:54pm -
  • Lead Generation Letter Sample
    Here’s a million dollar lead generation letter sample for you to download, study and “swipe” from if you so desire. I wrote this a while back for a client. Their previous attempts to market to this segment produced Zero results. This lead gener…
    - 23 Sep 15, 11:04am -
  • [Interview] The Game-Change Interviews…
    All this week Dave Kirby over at 1SimpleThing has been posting an extensive interview he did with me around my research into how leaders create game change results and success in their businesses and life. Here are the links to those interviews, I’…
    - 2 Jul 15, 10:44am -
  • They Will Hate You…
    I’m just crushed,” she said. I was talking with a woman who was crushed that so many people were opting out of her mailing list once she began to email more. These were people who double opted in, got free stuff, then turned around andRead More..…
    - 13 May 15, 12:04pm -
  • 4 Advantages You Gain Over Others When You Go For Game Change Results
    Tthere are 4 advantages that leaders who strive for game change achieve that their competitors and peers don’t.. First, we have to define what I mean by game change… Number One: I can tell you what a game change is NOT: A game change isRead More.…
    - 23 Apr 15, 9:55am -
  • The Price Of Waiting?
    Take a close look at these two photos. I took them only two weeks apart from the same spot. Just two weeks was the difference between a beautiful view and dried out weeds. These flowers bloom only once a year. Depending on the weather, theyRead More.…
    - 8 Apr 15, 11:36am -

John Carlton Marketing Rebel

  • Here’s Your Damn Free Book
    Monday, 7:01pm Reno, NV “There is nothing that cannot be achieved by a man who refuses to listen to reason” (Gary Halbert) Howdy… I was going to slap a quickie book on Amazon for you… … stuffed with all the advice, shared wisdom, tactics an…
    - 3 days ago, 16 Apr 18, 7:54pm -
  • How To Force Me To Personally Advise You On Your Business… For Cheap…
    Friday 8:09pm Reno, NV “Just move on up now…” (Curtis Mayfield) Howdy. Quick post here to help you figure out when you should probably consider consulting with a respected, proven veteran marketing expert… … and what your perfect consulting…
    - 25 days ago, 25 Mar 18, 6:20pm -
  • When Getting Your Teeth Kicked In Is A Good Thing
    Sunday, 8:15pm Reno, NV “Kick me like you did before, I can’t even feel the pain no more…” (Stones, “Rocks Off”) Howdy… Here’s some hard advice I’ll bet you haven’t heard before: Mentors who are active and successful in the real…
    - 39 days ago, 11 Mar 18, 8:49pm -
  • It Ain’t Complicated
    Thursday, 4:15pm Reno, NV “I know what I want, and I know how to get it…” (The Sex Pistols, “Anarchy In The UK”) Howdy… I’ve been thinking about how Carlton’s First Inconvenient Rule of Entrepreneurship (“Step one is to implement a…
    - 49 days ago, 1 Mar 18, 2:01pm -
  • I Am The Man I Am Today, Because…
    Saturday, 12:51pm Rancho Cucamonga, CA Howdy. My father passed away two years ago, and because he’d lived such a long and amazing life, he’d outlived anyone in the local area who would have noticed an obituary in the newspaper. So, I wrote this o…
    - 61 days ago, 17 Feb 18, 12:57pm -
  • How To Win An Argument In 3 Easy Steps (no violence necessary)
    Thursday, 4:57pm Reno, NV “Mongo just pawn in game of life.” (Blazing Saddles.) Howdy… A while back, I published a series of posts on Facebook under the theme “How To Win An Argument”. I started to repost them on FB… … but then thought:…
    - 98 days ago, 11 Jan 18, 5:49pm -
  • The Rest Of Your Life (redux)
    Saturday, 2:05 pm Reno, NV “Hey, you bastards, I’m still here!” (Steve McQueen as Papillon, floating away to freedom…) Howdy… I’m re-publishing — for what has become a very popular annual tradition on this blog — one of the more inf…
    - 6 Jan 18, 2:41pm -
  • Gratitude, Schmatitude
    Friday, 2:22pm Reno, NV “Something is happening here, but you don’t know what it is, do you, Mr. Jones…” (Bob Dylan) Howdy… Lots of talk about gratitude these days. There are entire movements (run by schmaltzy guru’s in nice suits) center…
    - 17 Dec 17, 9:08pm -
  • The Big Damn “Lost” Trick To Solving Biz Problems Fast…
    Sunday, 7:38pm Reno, NV “My social life’s a dud, my name is really Mud…” (“Talk Talk”, Music Machine) Howdy… Quick story: If you’re in business, you’ve got problems. Problems are just front-loaded into the game. Sales surge, then d…
    - 28 Nov 17, 1:47pm -
  • Seriously, WTF Were You Thinking, Skipping That Nap?
    Monday, 2:01pm Reno, NV “Now I’m sitting here, sipping at my ice cold beer, lazing on a sunny afternoooooooon…” (The Kinks, “Sunny Afternoon”) Howdy. File this little piece of consulting advice under the “WTF Were You Thinking?” Depar…
    - 30 Oct 17, 2:49pm -

Ben Settle

  • Episode 10
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:18pm -
  • Episode 9
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 8
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 7
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:16pm -
  • Episode 1
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:15pm -
  • Episode 6
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:15pm -
  • Episode 5
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:11pm -
  • Episode 4
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:10pm -
  • Episode 3
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:09pm -
  • Episode 2
    One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. R…
    - 14 Dec 16, 4:09pm -

YouTube Copywriting Tips

What Is SEO Copywriting Technique?
What Is SEO Copywriting Technique?https://goo.gl/6U6t22 - Subscribe For more Videos ! For more Health Tips | Like | Comment | Share: Thank you for watching Our videos: ▷ CONNECT with us!! #HealthDiaries ▻ YOUTUBE - https://go...From:Sri Wor…
- 60 days ago, 18 Feb 18, 8:33pm -
7 Copywriting Tips For Facebook Ads
7 Copywriting Tips For Facebook AdsThe copy in your Facebook ads is obviously a critical component. Your images and headlines might grab your audience's attention. But it's your Facebook ad copy that's going to convince them...From:Ben HeathVi…
- 66 days ago, 12 Feb 18, 12:11pm -
Welcome Copywriters! Tune in for copywriting tips and tutorials
Welcome Copywriters! Tune in for copywriting tips and tutorialsThis is where I - Belinda Weaver - shared copywriting tips and tutorials to help YOU write more exceptional, more effective, more profitable copy (for you and for your clients). For c…
- 69 days ago, 9 Feb 18, 12:19pm -
Email Marketing: Copywriting Tips For Effective Email Marketing
Email Marketing: Copywriting Tips For Effective Email MarketingFREE DOWNLOAD: Email Marketing Planner: http://bit.ly/2vWVxC4 Click to tweet this video: https://ctt.ec/Bl0Nb What would happen... if social media shut down tomorrow? What if Zuckerbe…
- 70 days ago, 8 Feb 18, 8:58pm -
Simple Tips For Awesome Startup Copywriting
Simple Tips For Awesome Startup CopywritingIn about 9 minutes we will look at proven steps that your startup can use to drive qualified leads to your site and boost sales with powerful copywriting. If you are confused or frustrated...From:Strat…
- 72 days ago, 6 Feb 18, 8:15am -
Blog Marketing Training SMSPhoneLeads Copywriting Tips
Blog Marketing Training SMSPhoneLeads Copywriting TipsBlog Marketing Training SMSPhoneLeads Copywriting Tips: http://www.AttractionListBuilding.com/tools How to Improve Your Copywriting Skills When Using a Blog for Affiliate Marketing...From:Go…
- 74 days ago, 4 Feb 18, 5:46pm -
Fun copywriting tips
Fun copywriting tipsShort overview of my tips on copywriting on Instagram. Follow me @copydimitri.From:Dimitri LambermontViews:6 0ratingsTime:00:31More inEducation
- 82 days ago, 28 Jan 18, 3:23am -
5 Sales Copy Tips : Copywriter Secrets
5 Sales Copy Tips : Copywriter Secrets5 Sales Copy Tips : Copywriter Secrets For more business tips visit: http://www.deytips.com In this video I am speaking about 5 copywriter secrets that will help you to entice more of your...From:Sam DeyVi…
- 84 days ago, 25 Jan 18, 2:03pm -
Copywriting Week 1 Day 3 - 5 Day Marketing Bootcamps of 2018
Copywriting Week 1 Day 3 - 5 Day Marketing Bootcamps of 2018http://www.prosperousheart.com/5DayMarketingBootcamp ------------------------------ What I'll be sharing this 1st week of 2018 are some marketing basics every entrepreneur should know ..…
- 88 days ago, 22 Jan 18, 1:09am -
3 Copywriting Tips Every Entrepreneur Should Know
3 Copywriting Tips Every Entrepreneur Should KnowView more details at https://jvz3.com/c/29157/180543.From:Jeff BennettViews:1 0ratingsTime:02:54More inPeople & Blogs
- 91 days ago, 18 Jan 18, 2:55pm -
Copywriting Week 1 Day 2 - 5 Day Marketing Bootcamps of 2018
Copywriting Week 1 Day 2 - 5 Day Marketing Bootcamps of 2018http://www.prosperousheart.com/5DayMarketingBootcamp ------------------------------ What I'll be sharing this 1st week of 2018 are some marketing basics every entrepreneur should know ..…
- 94 days ago, 15 Jan 18, 11:16pm -
"How To Use Words To Sell Stuff" - Copywriting tips with Carissa & Liam
"How To Use Words To Sell Stuff" - Copywriting tips with Carissa & LiamFrom:Carissa HillViews:302 12ratingsTime:56:56More inHowto & Style
- 96 days ago, 14 Jan 18, 5:59am -

Bob Bly

  • Why I write
    People often ask me, “Bob, why do you write?” In fact, I have been asked this so many times over the years, it makes sense to me to answer that question here. So basically, I write for these 7 reasons (you can see that some of these apply only to…
    - 3 days ago, 17 Apr 18, 7:48am -
  • The 5 things I regret most in my life
    Subscriber JM writes: “I would love to know a handful of your biggest regrets professionally or personally — or things you might have done differently? “You might not have many since you’ve always done what you love… but I bet it would make…
    - 13 days ago, 6 Apr 18, 9:34am -
  • Get big ideas from these 6 little books
    In the self-help and success niche, there is a curious phenomenon I call the “little books.” These books are usually almost always reprints of talks, speeches, and tracts from the 20th century, published today as thin paperback books. Some are so…
    - 16 days ago, 3 Apr 18, 10:22am -
  • My info product pricing strategy in a nutshell
    Subscriber GK writes: “Many of the big guns in info marketing believe in the concept of charging very high prices, which sometimes annoys me with their greed. “On the other hand, Bob Bly, you make ongoing offers of inexpensive info-products which…
    - 20 days ago, 30 Mar 18, 10:18am -
  • The magic of “thin credentials”
    Recently I got an email notifying me that I had been nominated to be included in the latest edition of one of the Who’s Who (WW) directories. Now, being smart and sophisticated, you may be laughing already. “Bob, you maroon,” you may be thinkin…
    - 23 days ago, 27 Mar 18, 9:27am -
  • Today’s most under-used marketing technique
    In my opinion, the best TV commercial running today is this one for Flex Tape: The reason I think it is so strong is that the commercial masterfully employs one of the most powerful — and also one of the most neglected — copywriting persuasion te…
    - 27 days ago, 23 Mar 18, 9:27am -
  • In praise of the “little guy” in business
    Which of these 2 entrepreneurs do you admire more? Mr. X, who came from poverty, started with almost nothing, and built a business that generates an income in the lower to mid six figures … and a net worth in the low seven figures? Or Mr. Y, who ca…
    - 30 days ago, 20 Mar 18, 9:32am -
  • Why it still pays to be an expert
    Last week, I related the central idea of a terrific book, “The Death of Expertise” (Oxford University Press, 2017), by Tom Nichols, as follows: “In our culture today, we not only don’t trust our experts, but openly argue with, ignore, defy th…
    - 34 days ago, 16 Mar 18, 9:30am -
  • Why I won’t write free guest posts for RM’s blog
    RM recently emailed me: “Bob, we are simply amazed with your writing style and would want you to be a part of our community. “I’m the Head of Marketing at XYZ Marketers. We are building a community of Marketers.” “Information that you provi…
    - 37 days ago, 13 Mar 18, 1:12pm -
  • The death of expertise
    Today people think that, with a few Google searches, they know more than their doctors who have 4 years of Med School. But as Tom Nichols writes in his new book “The Death of Expertise” (Oxford University Press, 2017): “Experts are more often r…
    - 41 days ago, 9 Mar 18, 12:10pm -

Daniel Levis Presents

  • 7 More Proof and Credibility Techniques Guaranteed to Make Your Sales Copy Believable …
    A few weeks ago we published a post called 11 Proof and Credibility Techniques Guaranteed to Make Your Copy Believable … … Where we gave you 11 ways to prove what you say, along with examples: Reasons Why … Logical Argument … Strong Examples…
    - 4 days ago, 15 Apr 18, 3:51pm -
  • Divining the Core Complex of Your Target Market …
    Several months back we did a little informal survey of our subscribers, asking, ”What’s the most influential book you’d ever read?” 82 of our readers responded with a list of 63 titles. And I proceeded to read the top 12 by number of mention.…
    - 12 days ago, 7 Apr 18, 9:01pm -
  • A Story of Pleasure and Pain (and how to apply them in your sales copy) …
    In my days carrying a bag I spent an enormous amount of time drilling, practicing and rehearsing my sales talk. It was painful as hell. But that’s what one of my earliest mentors taught me to do… I would accompany him on two or three sales calls…
    - 19 days ago, 31 Mar 18, 2:52pm -
  • #1 Copywriting Skill You Can Use Immediately! … PLUS… My Biggest Failure!
    What’s arguably the most important, efficient, and impactful copywriting skill? It’s not writing with empathy… although you can package empathy very powerfully with this skill. It’s not writing headlines… although this key skill will make y…
    - 25 days ago, 25 Mar 18, 5:27pm -
  • Joint Venture Marketing: 7 Most Common Questions Answered …
    Affiliate programs and joint ventures are where you enlist other business owners to drive traffic to your website and help sell your products. They’re essentially two sides of the same coin. So for the sake of simplicity, I’ll just refer to them…
    - 33 days ago, 17 Mar 18, 4:05pm -
  • How to Make Your Sales Copy Suck Orders Like a Vacuum Cleaner on Steroids …
    Any similarity between the characters in this article and actual electrical household implements is strictly coincidental. Furthermore, none of the aforementioned were harmed in any way during the preparation of this story … Let’s suppose you’v…
    - 40 days ago, 10 Mar 18, 4:51pm -
  • 5 Unusual Steps to Power Up Your Business
    You may be on the verge of creating the best website, the hottest copywriting, the cheapest and most abundant traffic… and the greatest product or service on earth… …BUT without gas in your tank and the fire in your belly to power your dreams,…
    - 46 days ago, 4 Mar 18, 5:56pm -
  • 11 Proof and Credibility Techniques Guaranteed to Make Your Copy Believable …
    Proof and credibility are the backbone of your sales copy. If your sales message is weak in either one, it will collapse under the weight of every word, sentence, and paragraph you try to hang on it. Belief is everything. If your prospect believes yo…
    - 54 days ago, 24 Feb 18, 9:21pm -
  • Copywriting Witchcraft And The Black Arts Of Persuasion, Part – 2
    Last week, we took a magical mystery tour into the fantastic world of forbidden rhetorical devices … studying metaphor and analogy … anchored words … and future pacing. Today, I’m going to indoctrinate you still further, with a few more of my…
    - 61 days ago, 17 Feb 18, 8:24pm -
  • Copywriting Witchcraft And The Black Arts Of Persuasion, Part – 1
    Today’s EMAIL ALCHEMIST post is dedicated to Reggie Samuels, who in response to a recent video post about the ethics of persuasion, asks, “I wish these processes can be made more clear: Metaphor and analogy… Anchored words… Future pacing……
    - 68 days ago, 10 Feb 18, 10:52am -

The Copywriting Maven

  • MavenTweets Weekly Updates for 2010-11-21
    MavenTweets Weekly Updates for 2010-11-14 http://goo.gl/fb/kLWOR # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies. http://mee.bo/8Yt9sc… http://goo.gl/fb/wXSpB #
    - 21 Nov 10, 8:00am -
  • MavenTweets for 2010-11-15
    MavenTweets Weekly Updates for 2010-11-14 http://goo.gl/fb/kLWOR # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies. http://mee.bo/8Yt9sc… http://goo.gl/fb/wXSpB #
    - 15 Nov 10, 8:00am -
  • MavenTweets Weekly Updates for 2010-11-14
    Cutey Pie Death Match – Babies vs Puppies. http://mee.bo/8Yt9sc # RockMelt Unveils Web Browser for Facebook Era – http://nyti.ms/aLMlYO # Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook http://t.co/mC7MGtj via @mashsocialmed…
    - 14 Nov 10, 8:00am -
  • MavenTweets for 2010-11-09
    Cutey Pie Death Match – Babies vs Puppies. http://mee.bo/8Yt9sc # RockMelt Unveils Web Browser for Facebook Era – http://nyti.ms/aLMlYO #
    - 9 Nov 10, 8:00am -
  • MavenTweets for 2010-11-08
    Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook http://t.co/mC7MGtj via @mashsocialmedia @mashable # More on "Copyright? We don't need no stinkin' copyright." Cooks Source: What should Judith Griggs have done? – http://goo.gl/…
    - 8 Nov 10, 8:00am -
  • Links for 2006-07-29 [del.icio.us]
    Children's Book Review: The Family Book by Todd Parr
    - 30 Jul 06, 12:00am -
  • Links for 2006-06-04 [del.icio.us]
    What Does 'Write Naturally' Mean for SEO? : SEO Book.comCopywriters - take note of this info. Good tools mentioned, too
    - 5 Jun 06, 12:00am -
  • Links for 2006-06-02 [del.icio.us]
    The Copywriting MavenDirect response marketing & SEO copywriting tips, tools, techniques, and resources
    - 3 Jun 06, 12:00am -

Clayton Makepeace Total Package

  • He DOES exist! He DOES exist!
    As if to debunk rumors that Clayton Makepeace is a mythological creature – a possible cousin of Big Foot — the big guy has agreed to speak at AWAI’s 2012 Boot Camp, October 24-28! First, he’ll reveal the techniques he … Continue reading →
    - 21 Sep 12, 8:55am -
  • We’re still here…
    Thanks everyone for all the wonderful comments. They are greatly appreciated. But, don’t worry…we’re still here! Please feel free to let us know if you have any questions. You can do so by posting right here on the blog…or…email me … Cont…
    - 8 Mar 11, 6:37am -
  • Time for a Change
    By Clayton Makepeace Publisher & Editor, THE TOTAL PACKAGE Dear Business Builder, Seems like only yesterday I was writing the very first post on this blog. Actually, it was the end of June in 2005; five years and seven … Continue reading →
    - 1 Feb 11, 5:00am -
  • Before you take the copywriting world by storm, there’s something you should know …
    Dear Business-Builder, Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had. So whatever you do, do NOT be discouraged. If you need encouragement, just … Continue reading →
    - 30 Jan 11, 11:00pm -
  • Do You Believe?
    “The Triumph of Hope Over Experience” Dear Business-Builder, Without it, there would be no second marriages … no cheering crowds behind Hillary, Obama or John on the six o’clock news … and of … Continue reading →
    - 24 Jan 11, 2:07am -
  • Web Bums, Beggars and Deadbeats
    A rant. Dear Business-Builder, I’ve been Googling myself again … Just to see what kind of scuttlebutt we’re getting on the web these days. That always cheers me up. And, I found … Continue reading →
    - 17 Jan 11, 7:37am -
  • The Hangover Prayer
    Dear Business-Builder, Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: January … Continue reading →
    - 10 Jan 11, 1:00am -
  • Cheers
    Here’s your SECOND holiday gift … to start your New Year off with a bang! Dear Business Builder, The New Year is officially here, and Clayton is getting back in the proverbial saddle after a … Continue reading →
    - 3 Jan 11, 4:29am -
  • Ho, Ho, HO!
    I have a special holiday gift for you … and you’re gonna LOVE it! Dear Business Builder, It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with … Continue reading →
    - 27 Dec 10, 4:35am -
  • What’s Working Best NOW
    Random Musings and Brain Droppings On the Current State of Direct Response Marketing Dear Business Builder, Rather than attempt to focus on one topic, let’s try a little stream of consciousness stuff today – … Continue reading →
    - 20 Dec 10, 4:37am -

Info Marketing Blog

  • The crimes they commit against their ads
    Advertisers sabotage themselves in countless ways. But of all the ways to go wrong, this one is the CAPITAL crime of direct response advertising. And, while it’s a crime of omission, it murders sales (and growth) like no other. What is it? It’s t…
    - 6 Jul 17, 3:24pm -
  • Strange Ads That Sell
    Have you ever noticed an ad in a newspaper or magazine and thought to yourself: “Who’d be crazy enough to pay for such an insertion?” Then you see the same ad again and raise your eyebrows. By the tenth time you come across the ad, you may not…
    - 5 Jun 17, 10:23am -
  • The “With-Without” Formula
    A client I hadn’t heard from in a while contacted me at the end of last year. He had a print ad pulling a very respectable three times ad cost and wondered if he could get it even higher. His objective went beyond merely trying to bump response sin…
    - 5 May 17, 3:27pm -
  • A Tale Of Two Copywriters
    One late summer evening, two copywriters sat down at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at sel…
    - 7 Feb 17, 11:51pm -
  • Before banks were synonymous with vampire squids
    Here’s a lead generation ad, or a want ad if you will, from Merrill Lynch during their halcyon days in the early 1970s. Before the era of the vampire squids and the CEOs who detonated century old companies with toxic derivatives, Merrill was a gent…
    - 16 Apr 16, 3:19pm -
  • Sarah and the Webatronics Tele Scam
    Seth Godin sold a fair number of books with the title, All Marketers Are Liars. And these days, that’s just scratching the surface. It seems no matter which way you turn, there’s no shortage of nefarious types willing to prey on good-natured —…
    - 1 Apr 16, 12:27pm -
  • Ads That Command: The Outrageous Challenge
    Through the lens of 2016, this ad’s copy might not be up to snuff. But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades. Allen had countless competitors in the “nothing down” real estate market…
    - 15 Mar 16, 11:14am -
  • Interview With Former Ogilvy & Mather CEO, Ken Roman
    In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2016.) What…
    - 11 Mar 16, 5:14am -
  • Math Wizard Reveals Amazing Secrets Of Calculating Skills
    “Math Wizard Reveals Amazing Secrets Of Calculating Skills Students  shed  calculators  and  pencils  with  Math  Magic.” The “Math Magic” course was successful in print for many years and, like the “Total Transformation” campaign,…
    - 31 Oct 15, 11:01am -
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
    If you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the ea…
    - 16 Aug 15, 10:12am -

Ryan Healy

  • How Ryan Healy Rose to the Top of the Copywriting World
    Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy. Healy has been working as a copywriter since 2002, writing everything from e-mails to…
    - 97 days ago, 12 Jan 18, 7:12pm -
  • Woman Humiliated by Ellen Loses Explosive Business Publicity
    There’s an old saying that “All press is good press.” The implication is that even bad press can be turned into business publicity. Obviously, not all press is good press. If your mugshot shows up on the nightly news, it’s going to be next to…
    - 8 Jun 16, 8:41am -
  • 15 Deadly Copywriting Mistakes that Kill Conversions
    If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting princip…
    - 26 Mar 16, 5:22am -
  • The Year in Review: What I Accomplished in 2015 and What I’m Doing Differently in 2016
    Lately, I’ve been feeling a little bit discouraged because I still haven’t launched a product that I intended to launch in mid-2015. I guess if this was the first year I had failed to launch a product, it wouldn’t be that big of a deal. But thi…
    - 4 Jan 16, 1:02pm -
  • 3 Ways You Can Profit from Better Copywriting Skills
    Copywriting has been good to me. I’ve been writing copy full time since 2002, and I’ve been freelancing full time since 2005. With the exception of one particularly bad stretch that lasted about 18 months, copywriting has provided me and my fami…
    - 12 Oct 15, 9:40am -
  • How Negative Labels Destroy Logic and Polarize People
    We live in a highly polarized world, don’t we? It’s hard to talk about practically anything at all (especially politics) without the risk of offending somebody who has a different opinion than you do. In times gone by, most Americans had similar…
    - 1 Jul 15, 8:32am -
  • How ‘Game of War’ Can Afford Sexy Cover Model Kate Upton
    Last summer I played “Game of War: Fire Age” for a short period of time. It was fun to learn how to play the game, join an alliance, and begin to wage war on some of the surrounding cities. But I quickly realized something about “Game of War”…
    - 22 May 15, 10:44am -
  • 7 Simple Tips for Getting More High Quality Traffic
    Since I’ve been marketing on the Internet for more than six 13 years now, both as an employee and a freelance copywriter, I’ve learned quite a few things about generating traffic. In fact, TRAFFIC was one of the first subjects I ever dove head-fi…
    - 18 Mar 15, 6:50am -
  • How Great Sales Copy Can Fuel the Growth of Business
    On any given Sunday I’m always greeted by a barrage of ads. When I head out for my morning cuppa joe, I’ll pick up the newspaper… and it’s stuffed with a ton of ads and flyers. The whole thing weighs about 5 pounds with all the advertisement…
    - 26 Feb 15, 10:17am -
  • How to Get Smarter Reading 36 Books in 1 Year [Strategy]
    If you’re an entrepreneur, chances are you’re an avid reader. And reading is an important part of what you do because it keeps your mind sharp, provides inspiration, and improves creativity. But without a goal or plan, it’s easy to let the dema…
    - 16 Feb 15, 8:02am -

Copywriting Tutorials from Daily Motion

10 АНОМАЛЬНО БОЛЬШИХ САМОЛЕТОВ, которые ЛЕТАЮТ!
★Псс, у нас есть кое-какое интересное видео для тебя, зацени - \r\rПОДПИШИСЬ \rПо вопросам РЕКЛАМЫ \rГРУППА ВКОНТАКТЕ \r\rFor copywrite issues write please here…
- 3 days ago, 17 Apr 18, 12:18am -
5 True Scary Stories
You wont sleep tonight after watching this! These creepy and terrifying true stories might give you a nightmare or two.\r\r\r\r\rTwitter: \rGoogle+: \rPinterest: \rFacebook: \r\rwatch my latest creepypasta video: youtube.com/watch?v=vvw0WFw8nO4\r\r\r…
- 4 days ago, 16 Apr 18, 1:18am -
MLP FiM: Тёмное небо. 2 серия.

- 8 days ago, 11 Apr 18, 12:37pm -
A Guide to Business Writing- Learn to write copy for business
Author: prawnbzockTags: learn business writing what is copywriting writing copy copywriting learn english gre videos english vocabulary improve writing skills storytelling improve english copywriter english writing skills writing skills content writi…
- 23 days ago, 27 Mar 18, 7:39pm -
MacBook Pro 2016 vs new MacBook Pro (Display, Audio, Benchmark)
MacBook Pro 2016 vs new MacBook Pro. Comparing two Apple Mac laptop computer from two different eras (second versus fourth generation), although, leaving behind the new and new models, i may say that In 7 years of computer technology (Apple) notebook…
- 24 days ago, 26 Mar 18, 9:21pm -
7 Copywriting Elements to Consider for an Engaging Web Copy
No one is born knowing how to write great sales copy. Copy writing is a skill that can be learned – by anyone. So, if you have just started a business and you’re wondering how to write the words that will get people to buy your product, just know…
- 25 days ago, 25 Mar 18, 9:44pm -
10 САМЫХ ИСПОРЧЕННЫХ ДЕТЕЙ в мире!
★Псс, у нас есть кое-какое интересное видео для тебя, зацени - \r\rПОДПИШИСЬ \rПо вопросам РЕКЛАМЫ \rГРУППА ВКОНТАКТЕ \r\rFor copywrite issues write please here…
- 37 days ago, 14 Mar 18, 3:15am -
Blackpink Episode 8 English sub
Black pink"All copywrite reserverd to its righfull owner"By SBSAuthor: rahul-adhikariTags: running man rm running man show Running Man Ep 390 Black pink black pink house Blackpink Episode 8 English sub blackpink Posted: 06 March 2018
- 44 days ago, 6 Mar 18, 7:40am -
LOOGEY - I 35 (BalconyTV)
Support Musicians Impacted By Hurricaneshttp://MusicRising.orgStand Up For Children Caught Up In WarLearn How at http://WarChild.orgLOOGEY performs the song "I-35" for BalconyTV.Subscribe to us right now at http://bit.ly/15yj4oc 'Like' us on Facebook…
- 66 days ago, 13 Feb 18, 6:13am -
MLP: FiM - Season 8 - TEASER #1 (in March)
► Subscribe: ► Подписаться: ▰▰▰▰▰▰▰▰▰▰► TheDoctor в ВК: ► Наша группа ВК: ► Наш YouTube канал: ► Instagram TheDoctor: ▰▰▰▰▰▰▰▰▰▰► Русские субтитры:…
- 67 days ago, 11 Feb 18, 10:40am -
Rakudai Kishi no Cavalry Ep 1 English Dubbed
COPYWRITED BY Yam112003 Endemol BandaiChannel Sypnosis There are some humans capable of using magical power to manifest their souls as weapons .\r\r\r\rLike and subscribe for more of Rakudai Kishi no Cavalry English Dubbed !!Author: james-malpassTags…
- 76 days ago, 2 Feb 18, 10:44pm -
One of the Best Digital Marketing Company in India | Digital Marketing Service Provider - PRSEO...
"PRSEOSERVICES is Digital Marketing Company based in Ahmedabad, India and has been providing web development, web designing, search engine optimization (SEO), pay per click advertising, social media optimization (SMO), app store optimization (ASO), m…
- 77 days ago, 1 Feb 18, 11:15pm -

David Garfinkel

  • Untitled
    You know you need a good hook for your copy -- right? Here's a music video to inspire you to get one! If you want more on this, go to my latest podcast episode, "Finding Your Hook": http://copywriterspodcast.com/index.php?podcast=608
    - 66 days ago, 12 Feb 18, 9:42am -
  • Kevin Rogers Grills Me To A Crisp
    It was a great interview... and Kevin left no stone unturned. Listen to it here: http://copychief.com/episode-87-david-garfinkel
    - 3 Oct 16, 9:00pm -
  • Why Do 3 Out Of 4 Venture-Capital-Funded Startups Fail?
    I don’t know. I’m not an expert on business failure. But I do know that the success rate would be a lot higher if more startups generated more revenue sooner, and more profits. The 3/4 failure rate, by the way,...
    - 26 Jun 16, 7:45pm -
  • Qualities of Successful People
    Many of my friends are aghast that I don't fritter my time away on social media (like they do). Hey — everyone has their addictions. I get it. Anyway, one not-quite-social media site I find fascinating is Quora. Lots of...
    - 3 Apr 16, 9:20am -
  • How Businesses Grow Fast... And Keep On Growing (And Growing, and Growing)
    -View from the top, most recent Platinum Mastermind, San Francisco- Just about 100 years ago, a group of entrepreneurs got together regularly and would brainstorm ways to grow their businesses. Their companies–like General Electric, AT&T, Ford Moto…
    - 3 Apr 16, 9:19am -
  • For The Love Of Sushi
    Yes, sushi is one of the world's greatest foods to eat. If you like it. Which I do. But what in the world does sushi have to do with copywriting... or, with anything on this blog? As far as I...
    - 10 May 15, 9:49pm -
  • The Odds Are Good That You Want To Write A Book…
    As a writer myself, one thing I've learned from thousands of conversations is that nearly everybody wants to write a book. Nearly everybody? Three short (true) scenarios: •Once my trainer at the gym finds out what I do for a...
    - 10 Apr 15, 9:50am -
  • Need Help?
    For the longest time, my products and services have been thriving as a "word-of-mouth" business. But I have recently put up a couple of new one-page Web sites to explain products and services. If you're looking for coaching, mentoring, copy...
    - 4 Jul 14, 8:20pm -
  • How to Get Your Business in High Gear
    If you know your business could be doing a lot better and you're not sure what the next steps are, my buddy John Carlton has the answers for you in his new book The Entrepreneur's Guide to Getting Your Shit...
    - 27 Mar 13, 11:02pm -
  • THIS is why you should go to marketing seminars and conferences
    My old friend Chris Haddad (haven't seen him since I can't remember when)... my new friend Bond Halbert (haven't seen him since last May)... and me. I will admit I didn't have the presense of mind to put the mug...
    - 22 Jan 13, 7:23pm -

InkThinker Blog

Eric Graham

  • How to Double Your Sales Volume (By improving only by 2.5%…)
    I was recently talking with a friend of mine on Facebook, and helping her figure out how to double her sales in 2013, and I thought I’d share the advice I gave her… (Jut in case YOU want to double yours sales this year too!) Here is what I told…
    - 1 Jan 13, 11:37am -
  • Book Recomendation: Change-Friendly Leadership by Dr. Rodger Dean Duncan
    I rarely recommend products or books on my blog, but after reading it I couldn’t let it go without letting you know about it! As you’ve probably guessed by the title of my post, the name of the book is: “Change-Friendly Leadership” by Dr. Rod…
    - 18 Sep 12, 2:20pm -
  • Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)
    Because I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates. For a while I was reluctant to share some of my l…
    - 5 Jun 12, 3:21pm -
  • Here is The First and Most Important Step in Good Search Engine Optimization (SEO)
    Why am I talking about SEO on a “Conversion Blog’? What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income. I spend 90% of my time actuall…
    - 4 Jan 11, 4:52am -
  • Are You a Part of The One Act Revolution?
    A friend of mine recently posted a powerful, inspiring video. (Nothing for sale… Just good ‘ol inspiration!) But before you watch it… I want to share a powerful, true story. I hope it inspires you, brightens the remainder of your day, then illu…
    - 28 Dec 10, 11:37am -
  • Learn from me WITHOUT buying?
    IMPORTANT FREE CONVERSION BOOSTING TIPS CONTAINED! (READ EVERY WORD!) Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list. Here is the video I…
    - 1 Jul 10, 9:21am -
  • Check Out What Twitter Is Split Testing on THEIR Site…
    Twitter TestingAnyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”. Continuous testing is the key factor that differentiates wildly successful online businesse…
    - 12 Jun 10, 10:37am -
  • Increase Website Conversion Rates With These 29 Posts
    With over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content. So to help you increase your online conversion rates q…
    - 10 Jun 10, 1:37pm -
  • My #1 Conversion Boosting Secret Revealed… (Free!)
    I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates. (I’m talking double digit, 10%+ conversion rates!) And no, the “secret” is not: - Great Headlines - Good Copywriting - Having a Gr…
    - 11 Mar 10, 1:25pm -
  • Touching Video For Pilots or Patriots: Remember The Heroes!
    Okay… I know this has nothing to do with marketing. But hey… It’s my blog! My dad shared this video with me and we both teared up a bit when we watched it together in my office. Even if you are not a pilot, this video is still cool to watch. P…
    - 13 Jan 10, 9:36am -

Copywriter Underground

  • MacFail
    I was a Mac partisan until the early 90s, when I got tired of overpaying for average hardware and an OS that crashed 3x-4x a day. After Jobs returned, things got better, but by then I was happy with WordPerfect and thought Windows was good enough, es…
    - 6 Jan 17, 12:12am -
  • The Rise of Narrative Fatigue (or, Humanity Scales Poorly)
    Screenwriter Paul Schrader talks about Hollywood’s decline into cultural irrelevance (“I don’t even know if films are culturally relevant at all anymore“). Maybe. It’s hard to learn a lot from superhero reboots. But Schrader also touches…
    - 29 Dec 16, 10:17am -
  • The Artist Who is Way More Committed Than You
    Winter isn’t particularly hard on writers, but to urban sketchers — artists who sketch and paint the urban environment — winter is hard. Hell, I can’t write if my chair is squeaking, but because urban sketchers are not a bunch of effete keypu…
    - 28 Dec 16, 9:56pm -
  • Merry Christmas to Writers Everywhere (here’s a stocking stuffer)
      Let’s hope for a better year for writers in 2017. To start the ball rolling, here’s a little stocking stuffer for those holding a strong dislike of proprietary file formats (and MS Word); the free, open-source LibreOffice office suite is addin…
    - 24 Dec 16, 12:31pm -
  • Used Up Stuff
    I’m not thrilled about creating garbage. But I do get misty-eyed about trash of a certain kind. Art garbage. Or call it process trash. I see an empty ink bottle, a stained palette, a filled notebook or an empty tube of paint, I know something good…
    - 14 Dec 16, 1:28pm -
  • The New Marketing Pinheads
    Marketers — at least those concerned for their clients — should already be reading the Ad Contrarian blog. He’s a crank of the first order. Probably a necessary thing when your target is faddish, hype-driven “new” marketing. Here’s his…
    - 9 Dec 16, 6:25am -
  • The Celebrity Interview You Should Probably Read (from someone who dislikes celebrity interviews)
    Read this killer interview of Tina Fey by David Letterman. The interview’s layered with zippy dialog among equals, leading to a recommendation to read it from someone who doesn’t much care for celebrity interviews (or celebrity culture). Fey even…
    - 8 Dec 16, 10:10am -
  • “I’m a Mac, I’m a PC, and I Need a Vacation”
    Working for Steve Jobs could be (ahem) difficult. But I didn’t know the whole story behind Apple’s brilliant “I’m a Mac/I’m a PC” campaign — a nine-month slog for Apple agency Chiat/Day jammed with weekly presentations, frequent all-nig…
    - 6 Dec 16, 11:42pm -
  • Creative Output
    The writers with kids will understand. Mrs. Underground and the two tax deductions loaded the car and headed south to San Francisco. Leaving m alone. For several days. Everyone with more ideas than time knows the fantasy. I was about to live it. My c…
    - 2 Dec 16, 4:54pm -
  • Another Reason Advertising Kinda Blows Right Now
    If you have no past, you probably don’t have much of a future. In 2012 I wrote a (surprisingly) heavily trafficked blatant fanboy post about Underground Copywriting Hero Tom McElligott. A couple others have joined the party. And we’re all asking…
    - 28 Nov 16, 9:49am -

Matt Ambrose

Ray Edwards

  • How We Had Our First Million Dollar Year
    We’ve just come off two years where we crossed the one million mark in revenue. We’re working on year number three and it looks like a pretty sure bet we’re going to do it again. I’ve had a lot of questions and we’ve hosted a couple of work…
    - 4 days ago, 16 Apr 18, 3:00am -
  • 15 Liberating Truths About Money
    If your self-worth comes from your bank account, you’re going to be a nervous wreck the rest of your life. You’d better find a different foundation to stake your life on. Today we discuss 15 slavery-inducing, life-murdering lies about money that…
    - 11 days ago, 9 Apr 18, 3:00am -
  • Why Selling Your Product Is More Virtuous Than Giving It Away For Free
    In today’s episode we discuss whether it’s more virtuous to give your products away for free, or to charge for your work. If a corporation is making 25% profit or more, eyebrows go up and there may be pressure to “give back.” Have you ever wo…
    - 18 days ago, 2 Apr 18, 3:00am -
  • 3 Things I Learned From Losing $200 Million
    No, it’s not like I had a bag with $200 Million Dollars and left it at the bus depot.  But today, I’m going to share with you what turned out to be the 3 Primary Lessons I Learned From Losing $200 Million Dollars. How to face your reality in rel…
    - 25 days ago, 26 Mar 18, 3:00am -
  • Why You MUST Make Big, Bold Promises
    Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics. Ken states, “Serious question, I’ve always been a skeptic. I have no problem under-promising and over-delivering, but…
    - 32 days ago, 19 Mar 18, 3:00am -
  • How to Finally Master Your Time
    Time is an interesting resource unlike any other.  Any two people have differing financial resources, and differing skills and talents.  We have different opportunities, different circumstances, and a different network of friends and acquaintances.…
    - 39 days ago, 12 Mar 18, 3:00am -
  • The 5 Phases of a Prosperous Business
    Today I want to cover some new directions for the company and how we’re going to be helping you in new and improved ways.   Don’t worry, we’ll continue to focus on:    Copywriting and marketing Building an online business Strengthening your…
    - 46 days ago, 5 Mar 18, 3:00am -
  • The Rise Of The Youpreneur, An Interview With Chris Ducker
    Chris Ducker’s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post. He’s the founder…
    - 53 days ago, 26 Feb 18, 3:00am -
  • The One Thing You Can’t Outsource
    Outsourcing is so hot right now. I blame Tim Ferriss’ book, The 4 Hour Workweek and Chris Ducker’s book, Virtual Freedom for starting the outsourcing phenomenon. In Tim’s book he tells you why you should do it and Chris tells you how to do it.…
    - 60 days ago, 19 Feb 18, 3:00am -
  • Profit First- An Interview With Mike Michalowicz
    Today we discuss a unique method by which you can guarantee your business will always have a profit (even from day 1). You’ll never miss having a profit because you take your profit first. My guest is Mike Michalowicz. Mike is the successful entrep…
    - 67 days ago, 12 Feb 18, 3:00am -

American Copywriter

  • AC #70 is super. And it's here!
    The They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some of it didn't, and nearly all of it fell well below...
    - 6 Feb 12, 10:43am -
  • Obviously, we are broken. But renovations are underway.
    Hey gang: Sorry we've been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even...
    - 7 Dec 11, 6:50am -
  • Sharpie + creative + styrofoam = awesome.
    Oh, Sharpie, you are so delicious.
    - 10 Aug 11, 11:57am -
  • Well, at least we aren't the only ones.
    A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to "do an AMA." AMA, as you may or may not know, is short for "Ask Me Anything," and is a type of Reddit thread where...
    - 18 Jul 11, 11:04am -
  • AC #69 Now Available.
    The Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no...
    - 7 Jul 11, 7:44am -
  • First Ever Barbie Ad -- A simpler time to be sure.
    I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.
    - 23 Jun 11, 10:29am -
  • Dirt Devil: Exorcised.
    Great spot. Great homage. Great production. And gee whiz, did I get a -- wait for it -- product benefit in there? I think I did. Thanks to Mumaw for pointing it out.
    - 1 Jun 11, 6:56am -
  • Shots have been fired
    Somebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
    - 20 May 11, 9:38am -
  • Your parental guilt trip of the day.
    Oh, how many times have I given my own children "the finger." Thanks for the find Sir Ernie.
    - 12 May 11, 9:50am -

Futurenow

  • Best Adwords PPC Conversion Trick EVER!
    Did you know there is a secret EASY way to optimize conversion within your PPC campaigns?  It’s a little trick called “Create Rule For Campaigns” and it should be your best friend.  Here is a quick case study of how OrlandoVacation.com improv…
    - -
  • Getting Started with Social Media: Use Google+ Wisely
    Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect wit…
    - -
  • Getting Started With Social Media: Twitter Tips for Success
    The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to mak…
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  • Not To Miss: Which Test Won Live Event!
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