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Michel Fortin on Copywriting

  • Write about love, dating and relationships…
    Location: Work At Home Write about love, dating and relationships… Looking for freelance writers who can write about love, relationships, dating and conflict in an interesting and engaging way. MUST: Be able to write in a conversational tone. Produ…
    - 14 Sep 15, 5:32pm -
  • Seeking Fitness Writer for Book Project Branded by Established Men's Magazine
    Location: Work At Home Seeking Fitness Writer for Book Project Branded by Established Men’s Magazine A startup publishing company of best-selling non-fiction that is partnering with an established men’s magazine to publish a guide to bodyweight t…
    - 14 Sep 15, 5:17pm -
  • New History Website Seeks Full Time Staff Writer and Freelancers
    Location: Work At Home New History Website Seeks Full Time Staff Writer and Freelancers We are a well-funded, soon-to-launch history website based in NYC. We are hiring a full time Staff Writer with an enthusiasm for history and an understanding of t…
    - 14 Sep 15, 5:13pm -
  • GRE Question Writers Wanted
    Location: Work At Home GRE Question Writers Wanted Publishing company seeks efficient and knowledgeable freelance writers for the GRE. At present, we are hiring writers primarily for the Verbal section, though GRE Mathematics and Quantitative Reasoni…
    - 14 Sep 15, 5:10pm -
  • Looking for Experienced Website Content Writer
    Location: Work At Home Looking for Experienced Website Content Writer Looking for an EXPERIENCED content/copy writer that has experience in writing content on website platforms & mobile apps. Any past experience with any websites that are well known…
    - 14 Sep 15, 5:07pm -
  • Grant Writer
    Location: Work At Home Grant Writer We are currently in search of a Grant Writer for a Social Service Organization in Chicago, IL. This is a part-time, temporary assignment. If you or a friend may be interested in pursuing this opportunity please pro…
    - 14 Sep 15, 5:02pm -
  • Writer, Science & Climate
    Location: Work At Home Writer, Science & Climate We’re looking for boldly creative, passionate, curious, analytical, self-motivated storytellers who move at the speed of the Internet, and wanna make the world a better place to join us as full-time…
    - 14 Sep 15, 4:57pm -
  • Health & Fitness Blogger
    Location: Work At Home Health & Fitness Blogger A Montreal, Canada -based fitness chain whose mission is to make physical fitness affordable, accessible and fun! We are known for our low membership prices and friendly atmosphere. About the position:…
    - 14 Sep 15, 4:45pm -
  • Copywriters & Bloggers – Business Topics
    Location: Work At Home Copywriters & Bloggers – Business Topics Based in Arizona, Enterprises is a unique collection of Internet businesses positioned around a digital agency that offers an extended portfolio of marketing, creative and strategic se…
    - 14 Sep 15, 4:42pm -
  • Billing Healthcare Copywriter (offsite, freelance)
    Location: Work At Home Billing Healthcare Copywriter (offsite, freelance) Our client, a technology and analytics company, is in need of a Copywriter who is familiar with HEALTHCARE BILLING CODES to write an article for them. They need you to advise h…
    - 14 Sep 15, 4:39pm -


  • newReady to Sell Your Products or Services? We’re Here to Help
    Hey there — welcome back to the Copyblogger Weekly! So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”) But I have bills to…
    - 12 hours ago, 27 Oct 16, 6:00am -
  • newHow to Motivate People to Buy
    If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical as…
    - 1 day ago, 26 Oct 16, 4:00pm -
  • newCool-Headed Advice for Keeping It Together Just Before Your Book Launch
    Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.” Publishing your book is the first step in a long game. A published book isn’t…
    - 1 day ago, 26 Oct 16, 11:00am -
  • newUnderstanding the Brain Science Behind Effective Persuasion, with Roger Dooley
    The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven’t changed much in 2,300 years, because human nature hasn’t changed, even as the context in wh…
    - 1 day ago, 26 Oct 16, 10:00am -
  • Build Landing Pages that Convert with These 3 Smart Steps
    It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and…
    - 2 days ago, 25 Oct 16, 4:00pm -
  • How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part One
    International bestselling sci-fi and thriller novelist and screenwriter Blake Crouch took time out from his busy schedule to talk to me about his mind-bending new book Dark Matter and adapting his work for both film and TV. The hybrid author has penn…
    - 2 days ago, 25 Oct 16, 11:00am -
  • Announcing: An Intriguing New Tool for Collaborative Content
    Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversio…
    - 2 days ago, 25 Oct 16, 10:00am -
  • Master These 7 Essential Elements for Winning Content [Infographic]
    Content marketing — ugh, amirite? We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days. But … it’s so complicated. Especially if you feel like you weren’t…
    - 3 days ago, 24 Oct 16, 4:00pm -
  • How to Create Impact That Endures (Instead of Ending Up in a Landfill)
    This week’s guest on The Digital Entrepreneur remains wholeheartedly enthusiastic about captaining her own ship … even if, in her words, it’s a “rowboat” compared to the larger vessel for which she is an Executive VP. She’s spent the bett…
    - 3 days ago, 24 Oct 16, 12:00pm -
  • Empathy Maps: A Podcaster’s Guide
    What if you knew exactly what your listener was thinking, feeling, and seeing when they listened to your show? To even think about having that kind of deep insight is empowering. In this episode, Jerod and Jonny discuss the simple steps you need to t…
    - 3 days ago, 24 Oct 16, 11:00am -

Robert Stover's Copy Ideas

  • How to use video marketing successfully
    Just a quick post – I wanted to show you an example of using video to market products, in this case a book. Specifically, my book (full disclosure). This strategy is moving the book up the kindle rankings and would work for many copywriting and mar…
    - 26 Aug 11, 11:56am -
  • World’s Greatest Advertisement?
    One of greatest ad men, Bruce Barton, claimed this was the world's greatest advertisement. What do you think?The post World’s Greatest Advertisement? appeared first on Copywriting Ideas.
    - 10 Aug 10, 1:59pm -
  • Copywriting Ideas: Free Tool Turbo Charges Your Mind
    Create copywriting ideas quickly with this free idea generation tool. Like having 6000 people helping you think of the Big Idea!The post Copywriting Ideas: Free Tool Turbo Charges Your Mind appeared first on Copywriting Ideas.
    - 5 Aug 10, 12:02pm -
  • Boost response when you add imagination to your copy
    Discover how to make your reader's imagination work for you with this little treasure from almost 100 years ago...The post Boost response when you add imagination to your copy appeared first on Copywriting Ideas.
    - 11 Feb 10, 1:39pm -
  • 2 Minute Copywriting Cure…
    Quickly create effective headlines with high confidence using this proven-to-sell secret... Takes less than two minutes The post 2 Minute Copywriting Cure… appeared first on Copywriting Ideas.
    - 18 Feb 09, 12:20pm -
  • Lead Generation Letter Sample…
    Here's a million dollar lead-generation sample letter for you to download, study and "steal" from...The post Lead Generation Letter Sample… appeared first on Copywriting Ideas.
    - 16 Oct 08, 10:42am -
  • Free Download: Response Multiplier Report
    Here are dozens of inexpensive, easy tips and tricks for multiplying your sales and response rates packed into this 39 page report...The post Free Download: Response Multiplier Report appeared first on Copywriting Ideas.
    - 6 Oct 08, 12:52pm -
  • What Olympics and Phelps teach about copywriting…
    In this copy clinic you’ll learn how the Olympic Effect can harm or help your copy...The post What Olympics and Phelps teach about copywriting… appeared first on Copywriting Ideas.
    - 19 Aug 08, 9:41am -
  • 7 Copywriting Screw Ups…
    Copywriting is a key element in your sales and marketing processes. Yet, there are a few common “copy vampires” that suck the sales and profit generating force right out of your lead gen, websites, emails and direct mail. If you find any of these…
    - 18 Aug 08, 1:51pm -
  • The Missing Link in Copywriting …

    - 8 Aug 08, 4:39pm -

John Carlton Marketing Rebel

  • The Entrepreneur’s Checklist
    Friday, 2:15pm Reno, NV “I read the news today, oh boy…” (John Lennon, “A Day In The Life”) Howdy… One of my favorite quotes from the legendary Gary Halbert: “There is nothing that cannot be accomplished by a man who refuses to face rea…
    - 10 days ago, 17 Oct 16, 8:57pm -
  • How To Stop Being Taken For A Ride (Which, If You’re Honest, You Are Right Now)
    Sunday, 2:22pm Reno, NV “Let’s make the most of every second we can borrow…” (“Let It Ride”, BTO) Howdy. I was going through the archives here, found this bitchin’ post from last September… … and decided to re-post it. Cuz it’s so…
    - 34 days ago, 23 Sep 16, 11:51am -
  • Wise-Ass Wisdom Round Up, Part Deux
    Sunday, 4:39pm Reno, NV “Knowledge is Good.” (Farber College, “Animal House”) Howdy… As a public service, I like to occasionally collect the best of the insane/brilliant/outrageous/decent advice and observations I spread around Facebook, an…
    - 60 days ago, 28 Aug 16, 5:08pm -
  • Can’t Buy Me Love…
      Monday, 6:48pm Davis, CA “… everybody tells me so...” (Beatles) Howdy. Hope you’re enjoying these dog days of summer. Bloated thermometers, singed grasslands still smoldering from fireworks gone bad, outdoor concerts, late evening strolls,…
    - 98 days ago, 21 Jul 16, 5:58pm -
  • The Big Damn Potpourri O’ Good Stuff

    - 28 Jun 16, 3:32pm -
  • How to get personal mentoring from John Carlton… right now.
    Special Announcement:  The completely updated — and packed with new features and info and bonuses — Simple Writing System program is now available. And I’m personally teaching the first session. I taught the very first class, which was live (a…
    - 5 May 16, 8:56pm -
  • How To Stop Being Taken For A Ride (which, if you’re honest, right now you are)…
    Sunday, 2:22pm Reno, NV “Let’s make the most of every second we can borrow…” (“Let It Ride”, BTO) Almost everything you encounter today is conspiring to waste your time. Lots of it. Most of it, in fact. For eons, the distractions of life…
    - 25 Apr 16, 7:03pm -
  • I Am The Man I Am Today, Because…
    Monday, 12:36pm Rancho Cucamonga, CA Howdy. My father passed away early in February, and because he’d lived such a long and amazing life, he’d outlived anyone in the local area who would have noticed an obituary in the newspaper. So, I wrote this…
    - 4 Mar 16, 1:04pm -
  • It Ain’t Complicated
    Sunday, 8:15pm Reno, NV “I know what I want, and I know how to get it…” (The Sex Pistols, “Anarchy In The UK”) Dept. Of Culture Shock, memo #1: I’ve been thinking about how Carlton’s First Inconvenient Rule of Entrepreneurship (“Ste…
    - 22 Feb 16, 1:26pm -
  • The Rest Of Your Freakin’ Life (redux)
    Wednesday, 6:50pm Reno, NV “Hey, you bastards, I’m still here!” (Steve McQueen as Papillon, floating away to freedom…) Howdy… I’m re-publishing — for what has become a very popular tradition on this blog — one of the more influential…
    - 2 Jan 16, 1:11pm -

Ben Settle

  • newSecret Way Of Using Checklists In Emails Can Boost Sales 5x’s
    Check out these apricots: A while back when we had launched my (now deceased — despite it being the most profitable launch I’ve ever done) elBenbo’s paid podcast membership site community thingy, one of the emails Misty the announcer babe sent…
    - 11 hours ago, 27 Oct 16, 6:30am -
  • newIt’s Like The “Prostitution” Of Copywriting
    Just as prostitution is the oldest profession in the world, the following is the oldest writing advice in the world: “Write what you know” People can split hairs over how literally true that is, I suppose. (I, for example, don’t really know if…
    - 1 day ago, 26 Oct 16, 6:30am -
  • newCelebrity Real Estate Coach Uses “Email Players”
    Bestselling author, celebrity real estate coach, and one of the world’s greatest sales trainers (as well as “Email Players” subscriber) Ryan Stewman — who writes for several major media outlets, with well over 100,000 people in his audience o…
    - 2 days ago, 25 Oct 16, 6:30pm -
  • Persuasion Lesson From TV’s Best Screenwriters
    One of my favorite shows to binge watch is “Better Call Saul”. It’s about the character Jimmy McGill (i.e. Saul Goodman) from the show “Breaking Bad” — and takes place 7 or 8 years earlier. It’s about how Jimmy gradually got corrupted i…
    - 2 days ago, 25 Oct 16, 6:30am -
  • How People Get Bacteria Infections On The Internet
    True story: Recently, there was a New York Times article talking about a doctor who eats food he drops on the floor. Which is amusing because, it’s been proven that if you drop food on the ground, and then eat it, you are almost certainly going to…
    - 3 days ago, 24 Oct 16, 6:30am -
  • How To Get Cold Leads Instantly Interested In You
    Once upon a time I took a girl to a local bar full of caddies (my town has two top 10 golf courses, lots of caddies — they all hang at this one bar like flies on the same turd). We saw a young caddie one of her friends used to date. And, three chi…
    - 17 days ago, 10 Oct 16, 6:30am -
  • The Copy Slacker Drinking Game
    I don’t recommend drinking and copywriting, any more than I do drinking and driving. But, not long ago, Kurt Frakenberg (soon to be called Frakenberg’s Copywriting Monster now that he lurched forward with his arms stretched out and grabbed my Cop…
    - 25 days ago, 2 Oct 16, 6:30am -
  • A Mush-Cookie Free Zone On Facebook
    “Email Players” subscriber Sean Kaye says of my free elBenbo’s Lair Facebook group: “You know what I like about Ben and this group? There are no fucking mush cookies or pissy whining hipster losers sharing their feelz with everyone. This grou…
    - 26 days ago, 1 Oct 16, 6:30am -
  • A Bone-Chilling Blatant Sales Pitch
    The special “Halloween” October edition of the “Email Players” issue goes to the printer tonight. Here are some of the hair-raising secrets waiting for you inside: A case study showing you exactly how to turn the “boogey men” that haunt y…
    - 27 days ago, 30 Sep 16, 6:30am -
  • 4 “Email” Teachers Everyone Should Study
    Believe it or not, I hardly ever study copywriters or email marketers anymore. Nothing against any of them. But, I get most of my ideas for emails and selling from: 1. For-real salesmen 2. Biographies of great men I’ve talked about #2 before. But,…
    - 28 days ago, 29 Sep 16, 6:30am -

YouTube Copywriting Tips HelpViews:33738682 0ratingsTime:03:56More inHowto & Style
- 3 Jun 15, 8:27am -

Bob Bly

  • Is it ethical to do a student’s work for him but let him take the credit?
    I got a personal e-mail from, a service that writes essays for students, asking me to help them remove some blacklist comments posted by others on my site. I have always found term paper and essay ghostwriting services for students…
    - 31 days ago, 26 Sep 16, 9:34am -
  • Only 6 million active workers employed in the USA today
    That’s the opinion of superstar marketer Perry Marshall, and here’s how he calculated that number: Start with about 300 million people in the United States. Consider that half of them are retired or in school or on welfare, a fourth are taking ca…
    - 7 Jun 16, 10:40am -
  • Do you know these marketing rules of thumb?
    Do you know the “50/50 rule” of content marketing? How about the “99:1 rule” of affiliate marketing? Or the “25-50-25 rule” of time management for entrepreneurs? Or Fred Gleeck’s “10X rule” of information product pricing? My new inf…
    - 1 Sep 15, 8:43am -
  • The 3 Differences Between a Direct Response Copywriter and an Above the Line Copywriter
    “Above the line” (ATL) means marketing that focuses on branding and image, not response and sales. There are 3 significant differences between a direct response copywriter like me and the ATL copywriters who serve Madison Avenue ad agencies and b…
    - 24 Jul 15, 8:42am -
  • Marketing with a One-Two Punch
    Regardless of what your marketing objectives are, your marketing efforts must achieve two results. Think of it like a prize-fighter’s one-two punch. Marketing must get attention and communicate value. One of the best ways to communicate value is to…
    - 8 Oct 14, 8:40am -
  • On “pitch-fests” and why I don’t do them
    In a recent essay, I complained about an association that asked me to speak for free. They would not cover my expenses. And the worst offense: they even wanted me to pay to attend my own talk! Although most of my subscribers agreed that this was a ra…
    - 9 Sep 14, 8:36am -
  • The awful truth about online customer reviews
    The notion of posting online customer reviews of products and services — such as is done on Angie’s List and Amazon — has some troubling flaws. I will focus here on Amazon since I have never used Angie’s list … and as an author, I have a lo…
    - 25 Aug 14, 8:35am -
  • Everybody writes … but should they?
    My colleague Michael Stelzner recently did a podcast with a woman, AH, who wrote a forthcoming book called “Everyone Writes.” AH is right: everyone writes. But I have always wondered whether everyone should write. And I have come to believe that…
    - 13 Aug 14, 8:33am -
  • Is writing this book a waste of time?
    Anne Fernald, an English professor at Fordham, has spent 10 years — that’s right, a full decade — working on a scholarly edition of the Virginia Woolf novel “Mrs. Dalloway” … and she’s not even done yet. Mind you, she’s not writing a…
    - 6 Aug 14, 8:31am -
  • Can robots replace human writers?
    It appears that they can, at least as far as content writing is concerned. According to the article below, Wikipedia “bots” – software that writes without a human operator – write a staggering 10,000 articles a day for the site: http://news.d…
    - 18 Jul 14, 8:29am -

Daniel Levis Presents

  • [True Story] No List? Weird Passion? Crippling Doubts? No Problem!
    Once upon a time, there was a nobody-marketer from Boulder Colorado with no product, no list, no marketing experience, no confidence, and very little money. He just had a weird passion. His name was James Fry and by the light of day, he hated his job…
    - 19 Jun 15, 5:20am -
  • Open Click Buy
    In this episode of the Mid-Month Marketing Magic Hour, I spoke to Jon Benson about the current state of email marketing and where he sees it heading in the next 3-5 years. We also discussed his recently released book, “Open Click Buy” which I enc…
    - 9 Apr 15, 9:25am -
  • A Paradigm shift in Product Creation with Special Guest, Danny Iny
    There has been a lot written about Product Creation over the years… and with so much conflicting information on the web, it’s hard to decipher who knows what’s up and who is blowing hot air. Well the proof is in the pudding… Mid Month Marketi…
    - 27 Jan 15, 7:04pm -
  • Death by Deworsification with Special Guest, Perry Marshall
    If you are ready to take charge of your time and get the most out of it, you are definitely in the right place!  Mid-Month Marketing Magic Hour Special Guest: Perry Marshall goes into great detail about how to quickly make 80/20 part of your daily s…
    - 25 Nov 14, 10:41am -
  • Beyond the Tactical Approach… with 6-Figure Marketing Funnel Master, Todd Brown
    For marketers in the know, Todd Brown needs no introduction… for those new to the sport of marketing, Todd is the foremost authority on funnel creation and building out multi-million dollar funnels. He was a faculty member on Jeff Walker’s origin…
    - 9 Oct 14, 8:39am -
  • The Marketing Event of the Century
    My special guest today for Mid-Month Marketing Magic Hour is Brian Kurtz. He’s a dear friend and organizer of Titans of Direct Response… a once-in-a-lifetime chance to rub elbows with Gary Bencivenga and other industry insiders (true giants of di…
    - 22 Jul 14, 5:27am -
  • From Gym Teacher to Info-Marketing Multi-Millionaire…
    The best way to describe our Mid-Month Marketing Magic Hour Podcast guest is: Hustle and Flow… And that’s exactly how master marketer (and all around good guy) Ryan Lee, bootstrapped himself from struggling gym teacher, living in his parents base…
    - 3 Jul 14, 8:19am -
  • Streamlined Strategies for SELLING with Social Media
    Kevin started his entrepreneurial life at the ripe young age of 16 and by the time he turned 20 had become a bonafide Social Media Super Star. Before becoming one of the internet’s youngest and most respected Social Media Experts, Kevin cut his tee…
    - 12 Jun 14, 7:24am -
  • Persuasion Parallels Between Comedy and Copy, Through the POWER of Story Telling…
    Mid-Month Marketing Magic Hour Episode #5 with our Guest Kevin Rogers… TOPIC:  “Persuasion Parallels Between Comedy and Copy, Through the POWER of Story Telling” From Standup Comedian to Copywriting ROCK STAR, Kevin Rogers is a triple threat g…
    - 14 Apr 14, 7:52am -
  • A Rebellious Chat with John Carlton
    No doubt John Carlton is one of the greatest copywriters of our time.  In fact, you’d be hard pressed to find a marketer worth their salt that hasn’t learned some of their best “tricks of the trade” from him. I moved mountains to get him on…
    - 24 Mar 14, 8:06am -

The Copywriting Maven

  • MavenTweets Weekly Updates for 2010-11-21
    MavenTweets Weekly Updates for 2010-11-14 # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies.… #
    - 21 Nov 10, 8:00am -
  • MavenTweets for 2010-11-15
    MavenTweets Weekly Updates for 2010-11-14 # MavenTweets for 2010-11-09: – Cutey Pie Death Match – Babies vs Puppies.… #
    - 15 Nov 10, 8:00am -
  • MavenTweets Weekly Updates for 2010-11-14
    Cutey Pie Death Match – Babies vs Puppies. # RockMelt Unveils Web Browser for Facebook Era – # Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook via @mashsocialmed…
    - 14 Nov 10, 8:00am -
  • MavenTweets for 2010-11-09
    Cutey Pie Death Match – Babies vs Puppies. # RockMelt Unveils Web Browser for Facebook Era – #
    - 9 Nov 10, 8:00am -
  • MavenTweets for 2010-11-08
    Imagine. Me and QE2 FB friends. The British Monarchy to Join Facebook via @mashsocialmedia @mashable # More on "Copyright? We don't need no stinkin' copyright." Cooks Source: What should Judith Griggs have done? –…
    - 8 Nov 10, 8:00am -
  • Links for 2006-07-29 []
    Children's Book Review: The Family Book by Todd Parr
    - 30 Jul 06, 12:00am -
  • Links for 2006-06-04 []
    What Does 'Write Naturally' Mean for SEO? : SEO Book.comCopywriters - take note of this info. Good tools mentioned, too
    - 5 Jun 06, 12:00am -
  • Links for 2006-06-02 []
    The Copywriting MavenDirect response marketing & SEO copywriting tips, tools, techniques, and resources
    - 3 Jun 06, 12:00am -

Clayton Makepeace Total Package

  • He DOES exist! He DOES exist!
    As if to debunk rumors that Clayton Makepeace is a mythological creature – a possible cousin of Big Foot — the big guy has agreed to speak at AWAI’s 2012 Boot Camp, October 24-28! First, he’ll reveal the techniques he … Continue reading →
    - 21 Sep 12, 8:55am -
  • We’re still here…
    Thanks everyone for all the wonderful comments. They are greatly appreciated. But, don’t worry…we’re still here! Please feel free to let us know if you have any questions. You can do so by posting right here on the blog…or…email me … Cont…
    - 8 Mar 11, 6:37am -
  • Time for a Change
    By Clayton Makepeace Publisher & Editor, THE TOTAL PACKAGE Dear Business Builder, Seems like only yesterday I was writing the very first post on this blog. Actually, it was the end of June in 2005; five years and seven … Continue reading →
    - 1 Feb 11, 5:00am -
  • Before you take the copywriting world by storm, there’s something you should know …
    Dear Business-Builder, Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had. So whatever you do, do NOT be discouraged. If you need encouragement, just … Continue reading →
    - 30 Jan 11, 11:00pm -
  • Do You Believe?
    “The Triumph of Hope Over Experience” Dear Business-Builder, Without it, there would be no second marriages … no cheering crowds behind Hillary, Obama or John on the six o’clock news … and of … Continue reading →
    - 24 Jan 11, 2:07am -
  • Web Bums, Beggars and Deadbeats
    A rant. Dear Business-Builder, I’ve been Googling myself again … Just to see what kind of scuttlebutt we’re getting on the web these days. That always cheers me up. And, I found … Continue reading →
    - 17 Jan 11, 7:37am -
  • The Hangover Prayer
    Dear Business-Builder, Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: January … Continue reading →
    - 10 Jan 11, 1:00am -
  • Cheers
    Here’s your SECOND holiday gift … to start your New Year off with a bang! Dear Business Builder, The New Year is officially here, and Clayton is getting back in the proverbial saddle after a … Continue reading →
    - 3 Jan 11, 4:29am -
  • Ho, Ho, HO!
    I have a special holiday gift for you … and you’re gonna LOVE it! Dear Business Builder, It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with … Continue reading →
    - 27 Dec 10, 4:35am -
  • What’s Working Best NOW
    Random Musings and Brain Droppings On the Current State of Direct Response Marketing Dear Business Builder, Rather than attempt to focus on one topic, let’s try a little stream of consciousness stuff today – … Continue reading →
    - 20 Dec 10, 4:37am -

Info Marketing Blog

  • Before banks were synonymous with vampire squids
    Here’s a lead generation ad, or a want ad if you will, from Merrill Lynch during their halcyon days in the early 1970s. Before the era of the vampire squids and the CEOs who detonated century old companies with toxic derivatives, Merrill was a gent…
    - 16 Apr 16, 3:19pm -
  • Are all marketers liars? Sweet Sarah.
    Seth Godin sold a fair number of books with the title, All Marketers Are Liars. And these days, that’s just scratching the surface. It seems no matter which way you turn, there’s no shortage of nefarious types willing to prey on good-natured —…
    - 1 Apr 16, 12:27pm -
  • A Tale Of Two Copywriters
    One late summer evening, two copywriters sat down at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at sel…
    - 20 Mar 16, 12:51am -
  • Ads That Command: The Outrageous Challenge
    Through the lens of 2016, this ad’s copy might not be up to snuff. But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades. Allen had countless competitors in the “nothing down” real estate market…
    - 15 Mar 16, 11:14am -
  • Interview With Former Ogilvy & Mather CEO, Ken Roman
    In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2016.) What…
    - 11 Mar 16, 5:14am -
  • Math Wizard Reveals Amazing Secrets Of Calculating Skills
    “Math Wizard Reveals Amazing Secrets Of Calculating Skills Students  shed  calculators  and  pencils  with  Math  Magic.” The “Math Magic” course was successful in print for many years and, like the “Total Transformation” campaign,…
    - 31 Oct 15, 11:01am -
  • Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge
    If you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad. It was written in 1975 by the man who showed Gene the ropes in the ea…
    - 16 Aug 15, 10:12am -
  • Strange Ads That Sell
    Have you ever noticed an ad in a newspaper or magazine and thought to yourself: “Who’d be crazy enough to pay for such an insertion?” Then you see the same ad again and raise your eyebrows. By the tenth time you come across the ad, you may not…
    - 13 Aug 15, 10:23am -
  • Ogilvy Ad from Commonwealth of Puerto Rico Series
    Here is another ad in the Commonwealth of Puerto Rico Series — perhaps one of the most effective business development advertising campaigns ever devised. Why Puerto Rico is the most profitable of Omark Industries’ 14 plant sites in 5 countries He…
    - 4 Aug 15, 5:52pm -
  • Ads That Command: Defiant Child?
    Why do some ads hit the white hot center of a market and become the control ads remembered years later, while others fall by the wayside? This long running ad from the child psychology market sheds some light. Here’s the powerful, yet economic head…
    - 27 Sep 14, 7:02am -

Ryan Healy

Copywriting Tutorials from Daily Motion

[PDF] Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
Click Here Author: RubyeRahnTags: Copywriting: Everything You Posted: 27 October 2016
- 6 hours ago, 27 Oct 16, 11:29am -
[PDF] Copywriting: Become A Master Copywriter: Copywriting Made Simple! (Your New Career Series
Click Here Author: ElaneBroadheadTags: Copywriting: Become Master Posted: 27 October 2016
- 6 hours ago, 27 Oct 16, 11:07am -
[PDF] How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting
Visit Here Author: ElaneBroadheadTags: How Write Magnetic Posted: 27 October 2016
- 7 hours ago, 27 Oct 16, 11:05am -
[PDF] How To Write A Good Advertisement: A Short Course In Copywriting Full Online
Get Here Author: ElaneBroadheadTags: How Write Good Posted: 27 October 2016
- 7 hours ago, 27 Oct 16, 11:03am -
Deals in Books The Idea Writers: Copywriting in a New Media and Marketing Era Premium Ebooks
Click to download The Idea Writers: Copywriting in a New Media and Marketing Era PDF FreeAuthor: judetateTags: The Idea Writers: Posted: 27 October 2016
- 7 hours ago, 27 Oct 16, 10:13am -
Full [PDF] Communication Mastery: 50 Communication Techniques That Will Boost Your Influence,
Click to download Communication Mastery: 50 Communication Techniques That Will Boost Your Influence, Persuasion and Negotiation Skills (2nd Edition) (Persuasion, Negotiation, ... Public Speaking, Co…
- 8 hours ago, 27 Oct 16, 9:59am -
Full [PDF] Communication Mastery: 50 Communication Techniques That Will Boost Your Influence,
Click to download Communication Mastery: 50 Communication Techniques That Will Boost Your Influence, Persuasion and Negotiation Skills (2nd Edition) (Persuasion, Negotiation, ... Public Speaking…
- 8 hours ago, 27 Oct 16, 9:56am -
Full [PDF] The Idea Writers: Copywriting in a New Media and Marketing Era Premium PDF Full Ebook
Click to download The Idea Writers: Copywriting in a New Media and Marketing Era PDF OnlineAuthor: justicehopperTags: The Idea Writers: Posted: 27 October 2016
- 8 hours ago, 27 Oct 16, 9:13am -
Full [PDF] Communication Mastery: 50 Communication Techniques That Will Boost Your Influence,
Click to download Communication Mastery: 50 Communication Techniques That Will Boost Your Influence, Persuasion and Negotiation Skills (2nd Edition) (Persuasion, Negotiation, ... Public Speaking, Co…
- 9 hours ago, 27 Oct 16, 8:52am -
[PDF] Copywriting for Non-Writers: A 12-Step Template for Entrepreneurs Full Online
Visit Here Author: ybkgxsjlTags: Copywriting for Non-Writers: Posted: 27 October 2016
- 13 hours ago, 27 Oct 16, 5:03am -
American Tourister India 2014 - Fashionably Friendly
baby,cute,fun,funny,cats,dogs,animal,pet,photo,video,top 10,laugh,music,movies,compilation,parent,car,free,enjoy these videos and like share and subscribe for more randompicsDisclaimer:This videos are for education/entertainment purpose only and it's…
- 14 hours ago, 27 Oct 16, 3:38am -
American Tourister India 2014 - Fashionably Lost
baby,cute,fun,funny,cats,dogs,animal,pet,photo,video,top 10,laugh,music,movies,compilation,parent,car,free,enjoy these videos and like share and subscribe for more randompicsDisclaimer:This videos are for education/entertainment purpose only and it's…
- 14 hours ago, 27 Oct 16, 3:35am -

David Garfinkel

  • Kevin Rogers Grills Me To A Crisp
    It was a great interview... and Kevin left no stone unturned. Listen to it here:
    - 24 days ago, 3 Oct 16, 9:00pm -
  • Why Do 3 Out Of 4 Venture-Capital-Funded Startups Fail?
    I don’t know. I’m not an expert on business failure. But I do know that the success rate would be a lot higher if more startups generated more revenue sooner, and more profits. The 3/4 failure rate, by the way,...
    - 26 Jun 16, 7:45pm -
  • Qualities of Successful People
    Many of my friends are aghast that I don't fritter my time away on social media (like they do). Hey — everyone has their addictions. I get it. Anyway, one not-quite-social media site I find fascinating is Quora. Lots of...
    - 3 Apr 16, 9:20am -
  • How Businesses Grow Fast... And Keep On Growing (And Growing, and Growing)
    -View from the top, most recent Platinum Mastermind, San Francisco- Just about 100 years ago, a group of entrepreneurs got together regularly and would brainstorm ways to grow their businesses. Their companies–like General Electric, AT&T, Ford Moto…
    - 3 Apr 16, 9:19am -
  • For The Love Of Sushi
    Yes, sushi is one of the world's greatest foods to eat. If you like it. Which I do. But what in the world does sushi have to do with copywriting... or, with anything on this blog? As far as I...
    - 10 May 15, 9:49pm -
  • The Odds Are Good That You Want To Write A Book…
    As a writer myself, one thing I've learned from thousands of conversations is that nearly everybody wants to write a book. Nearly everybody? Three short (true) scenarios: •Once my trainer at the gym finds out what I do for a...
    - 10 Apr 15, 9:50am -
  • Need Help?
    For the longest time, my products and services have been thriving as a "word-of-mouth" business. But I have recently put up a couple of new one-page Web sites to explain products and services. If you're looking for coaching, mentoring, copy...
    - 4 Jul 14, 8:20pm -
  • How to Get Your Business in High Gear
    If you know your business could be doing a lot better and you're not sure what the next steps are, my buddy John Carlton has the answers for you in his new book The Entrepreneur's Guide to Getting Your Shit...
    - 27 Mar 13, 11:02pm -
  • THIS is why you should go to marketing seminars and conferences
    My old friend Chris Haddad (haven't seen him since I can't remember when)... my new friend Bond Halbert (haven't seen him since last May)... and me. I will admit I didn't have the presense of mind to put the mug...
    - 22 Jan 13, 7:23pm -
  • Copywriters and Creating New Proudcts
    Why do copywriters often have better ideas than the marketers and inventors who hire them? We will explore that on a Webinar called "Use Your Copy Skills To Create Profitable Info-Products -- The Easy Way" Wednedsday, January 9, 2012 8...
    - 8 Jan 13, 4:59pm -

InkThinker Blog

Eric Graham

  • How to Double Your Sales Volume (By improving only by 2.5%…)
    I was recently talking with a friend of mine on Facebook, and helping her figure out how to double her sales in 2013, and I thought I’d share the advice I gave her… (Jut in case YOU want to double yours sales this year too!) Here is what I told…
    - 1 Jan 13, 11:37am -
  • Book Recomendation: Change-Friendly Leadership by Dr. Rodger Dean Duncan
    I rarely recommend products or books on my blog, but after reading it I couldn’t let it go without letting you know about it! As you’ve probably guessed by the title of my post, the name of the book is: “Change-Friendly Leadership” by Dr. Rod…
    - 18 Sep 12, 2:20pm -
  • Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)
    Because I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates. For a while I was reluctant to share some of my l…
    - 5 Jun 12, 3:21pm -
  • Here is The First and Most Important Step in Good Search Engine Optimization (SEO)
    Why am I talking about SEO on a “Conversion Blog’? What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income. I spend 90% of my time actuall…
    - 4 Jan 11, 4:52am -
  • Are You a Part of The One Act Revolution?
    A friend of mine recently posted a powerful, inspiring video. (Nothing for sale… Just good ‘ol inspiration!) But before you watch it… I want to share a powerful, true story. I hope it inspires you, brightens the remainder of your day, then illu…
    - 28 Dec 10, 11:37am -
  • Learn from me WITHOUT buying?
    IMPORTANT FREE CONVERSION BOOSTING TIPS CONTAINED! (READ EVERY WORD!) Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list. Here is the video I…
    - 1 Jul 10, 9:21am -
  • Check Out What Twitter Is Split Testing on THEIR Site…
    Twitter TestingAnyone who has been reading my blog for more than about 60 seconds knows there is a reason why Michel Fortin calls me a “Fanatical Tester”. Continuous testing is the key factor that differentiates wildly successful online businesse…
    - 12 Jun 10, 10:37am -
  • Increase Website Conversion Rates With These 29 Posts
    With over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content. So to help you increase your online conversion rates q…
    - 10 Jun 10, 1:37pm -
  • My #1 Conversion Boosting Secret Revealed… (Free!)
    I just recorded you a free video (nothing for sale) that shares the #1 secret to achieving high conversion rates. (I’m talking double digit, 10%+ conversion rates!) And no, the “secret” is not: - Great Headlines - Good Copywriting - Having a Gr…
    - 11 Mar 10, 1:25pm -
  • Touching Video For Pilots or Patriots: Remember The Heroes!
    Okay… I know this has nothing to do with marketing. But hey… It’s my blog! My dad shared this video with me and we both teared up a bit when we watched it together in my office. Even if you are not a pilot, this video is still cool to watch. P…
    - 13 Jan 10, 9:36am -

Copywriter Underground

  • The Atlantic Helps You Declare Podcast Bankruptcy for 2015
    I like podcasts. Good ones. And these days, there are a lot of good podcasts. But I don’t sit through an hourlong commute. I can’t write and listen to someone talk. And while I’m hiking in the woods, I’m not plugging in a set of earbuds. Simp…
    - 19 Jan 16, 11:30am -
  • The New Republic Still Not a “Vertically Integrated Digital Media Company”
    A little over a year ago I pointed readers toward a New Yorker article outlining the collapse of The New Republic magazine after its purchase by Facebook co-founder Chris Hughes. In my post, it’s just possible I suggested tech “genius” Chris…
    - 11 Jan 16, 11:42am -
  • Spend an Hour With Six Top Screenwriters
    It’s no secret I hold a huge writercrush on Nick Hornby. Which is why three readers sent emails pointing to a star-studded Hollywood Reporter video interview with Hornby, Sorkin, Schumer and other top screenwriters. Neener. I already watched it. A…
    - 4 Jan 16, 1:04pm -
  • Demolishing The Wall: The Pain of Branded Content for Media Companies
    At many publications, the barrier between editorial and advertising is now about as substantial as the Berlin Wall. After all, we’re in the grip of the age of branded content, whose primary goal is to blur that line even further. (This isn’t exac…
    - 7 Dec 15, 1:39pm -
  • Another Sign of the Coming Middle-School Literary Apocalypse

    - 30 Nov 15, 12:12pm -
  • Belief, Writing and Getting Paid For Both
    Some clients are good. Others are horrible. But worse than both might be the clients you don’t believe in. When writer Barton Swaim took a job as speechwriter for the then-governor of South Carolina, he thought it was a dream job. In this Washingto…
    - 20 Nov 15, 12:49pm -
  • The Waffle Iron For Compulsive Writers
    Writers love two things above all others. Breakfast, and a good keyboard (we’ll discuss the near-lethal doses of caffeine another day). Which is why I’m shocked nobody’s created one of these before now. Just in time for NaNoWriMo. Keep writing…
    - 16 Nov 15, 3:14pm -
  • WordRates/PitchLab Site Aims to Fix Freelance Writing’s Broken Business Model
    I don’t know if Scott Carney’s WordRates/PitchLab site wil increase the rates freelance journalists earn for their work. But I can hope. Carney, if you don’t know, is the investigative journalist who thinks the freelancing journalism market is…
    - 9 Nov 15, 12:03pm -
  • What Spec Work Looks Like to Other Professionals
    Spec work continues to plague the advertising industry. In fact, the problem seems to be growing worse in the digital age. Which is why this video — where a spec-free agency asks other professionals to work on spec — is so damned appropriate: The…
    - 5 Nov 15, 10:18am -
  • Marketopia Wins “Saddle Sore of the Month” Award For Unpaid Internship
    Yes, I’ve been away for a bit, but it’s comforting to know the marketing industry has not grown any less sleazy in my absence. Witness this Craigslist ad from marketing firm Marketopia, which is apparently growing so quickly, they need skilled la…
    - 27 Oct 15, 4:40pm -

Matt Ambrose

  • Don’t Read this If You Are Happy Getting Mediocre Results from Email

    - 14 days ago, 13 Oct 16, 9:14am -
  • Final Week to Register for Copyhour in 2016
    What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly,…
    - 35 days ago, 22 Sep 16, 5:38am -
  • HIPS – A Simple Storytelling Formula

    - 85 days ago, 4 Aug 16, 4:12am -
  • 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
    My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $5 a day and find customers with diamond cutting precision. BUT… that doesn’t mean they’reThe post 7…
    - 12 Jul 16, 6:23am -
  • 7 Reasons Your VSL is NOT Converting (and how to fix them)
    You’ve dropped $10k on a copywriter, another $15k on full animation and then watched in HORROR as views of your VSL fall off a cliff in the FIRST minute. It’s enough to make even the steeliest of marketers cry. WhyThe post 7 Reasons Your VSL is…
    - 28 Jun 16, 2:19pm -
  • 4 Better Ways of Getting Exposure than Press Releases
    Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping itThe post 4 Better W…
    - 22 Jun 16, 10:17am -
  • The #1 Facebook Advertising Mistake
    Facebook has probably the best targeting of any ad platform. And it got even better with the updated ‘Custom Audiences’ and Lookalike audiences. You can now target new prospects for your blog posts or reports with precision. But creating qualit…
    - 16 Jun 16, 10:45am -
  • 4 Easy Ways of Doing Buyer Persona Research
    Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be toThe post 4 Easy Ways of Doi…
    - 27 May 16, 4:42am -
  • The 9 Word Email – The Highest Coverting Email of All Time
    It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? YouThe post The 9 Word Email – Th…
    - 4 May 16, 6:10am -
  • My Morning Routine
    Morning routines are a hot topic among ‘growth hackers’ these days. And many of them get competitive over who can set their alarm clock at the most insanely early hour and pack in the most soul enriching stuff before theThe post My Morning Routi…
    - 16 Feb 16, 8:43pm -

Ray Edwards

American Copywriter

  • AC #70 is super. And it's here!
    The They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some of it didn't, and nearly all of it fell well below...
    - 6 Feb 12, 10:43am -
  • Obviously, we are broken. But renovations are underway.
    Hey gang: Sorry we've been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even...
    - 7 Dec 11, 6:50am -
  • Sharpie + creative + styrofoam = awesome.
    Oh, Sharpie, you are so delicious.
    - 10 Aug 11, 11:57am -
  • Well, at least we aren't the only ones.
    A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to "do an AMA." AMA, as you may or may not know, is short for "Ask Me Anything," and is a type of Reddit thread where...
    - 18 Jul 11, 11:04am -
  • AC #69 Now Available.
    The Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no...
    - 7 Jul 11, 7:44am -
  • First Ever Barbie Ad -- A simpler time to be sure.
    I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.
    - 23 Jun 11, 10:29am -
  • Dirt Devil: Exorcised.
    Great spot. Great homage. Great production. And gee whiz, did I get a -- wait for it -- product benefit in there? I think I did. Thanks to Mumaw for pointing it out.
    - 1 Jun 11, 6:56am -
  • Shots have been fired
    Somebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.
    - 20 May 11, 9:38am -
  • Your parental guilt trip of the day.
    Oh, how many times have I given my own children "the finger." Thanks for the find Sir Ernie.
    - 12 May 11, 9:50am -


  • Best Adwords PPC Conversion Trick EVER!
    Did you know there is a secret EASY way to optimize conversion within your PPC campaigns?  It’s a little trick called “Create Rule For Campaigns” and it should be your best friend.  Here is a quick case study of how improv…
    - -
  • Getting Started with Social Media: Use Google+ Wisely
    Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect wit…
    - -
  • Getting Started With Social Media: Twitter Tips for Success
    The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to mak…
    - -
  • Not To Miss: Which Test Won Live Event!
    Which Test Won is holding a live event! From May 8-10th in Austin, Texas you will have the opportunity to meet and learn from some of the premiere names in testing.Day One:Approximately 20 Conversion experts will share real life Case studies and th…
    - -
  • 4 Tips to Consumerize Your B2B Marketing
    4 Tips to Consumerize Your B2B MarketingEveryone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer t…
    - -
  • Getting Started with Social Media: Implementation Guide for Facebook
    Basic Rules for Your Facebook CampaignThere are more ways to make money with your social media campaign every day…but there are also more ways to spend time and money.  Investing time in social media does not have to be a gamble.  Make sure you…
    - -
  • A Holiday Lesson From My Family: Information Sells
    The Importance Of High Quality Content On Your SiteI have been spending more time with my family as of late and I had forgotten the well of ethnographic experience they have to offer as a culture all their own.  One of the things I observed over th…
    - -
  • Search Engine Real Estate: The costs behind having a site on Google 5th Avenue
    How Much Does It Really Cost To Build a Website?It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you…
    - -
  • Your New Online Business Model: Monthly Delivery and Auto Renewal
    The Auto-Renewal Business ModelIt’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!Look at your products or service and try to realize if it is a gift that can keep on giving. …
    - -
  • Persuasive Copy: Use Active Verbs To Engage your Prospects
    Persuasive Copy Writing Is Still ImportantFor the past month, we here at FutureNow have been trying to arm you with some basic design knowledge so you could start thinking about how you you want your prospects to perceive your site, image and brand.…
    - -